When I use Sheer Blonde® color Correct Anti-Brass Cleansing treatment, I have noticed that my hair has taken on a purple hue/color. Why? Is it permanent?

Sometimes, with overuse or when hair is extremely damaged or with the lightest blonde shades, a purple hue will be imparted on the hair. We recommend that you only use the Sheer Blonde® color Correct Anti-Brass Cleansing Treatment no more than three times per week and on the other days use your normal daily shampoo and conditioner. The color is not permanent and if you discontinue use of this blonde toning treatment, it should fade away with normal washings.

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