Other root cover-up products are single shades. The John Frieda brand experts know that hair is rarely one single shade. Our dual-palette design allows you to match different tones in your hair for a flawless end result.
Still other root concealer products are messy to apply, weigh the hair down, or are difficult to remove. Our pressed-powder formulas are not messy to apply, they don't weigh the hair down, and they wash out in one shampoo.