As the number one frizz fighting brand in the UK* we get frizzy hair. We’re there for you when the unpredictable British weather turns your hair into a mess in those moments when you least expect it, or when the ultimate holiday selfie is ruined by the less-than-ultimate humidity, as well those days when you leave the house feeling great…only to discover unruly, frizzy flyaways ruining your vibe by lunchtime…
Although, frizz is a concern for many of us, there was a sizeable proportion of our frizzy haired sisters whose need was unmet. Until now…
Frizz is one thing, but many women with frizzy hair also have fine hair. And whilst they suffer from the same unruly flyaways and dreaded ‘frizz halo’ of women with coarse and thick hair, traditional frizz-smoothing products can be too heavy for their finer locks – leaving their hair looking lank and feeling heavy.
For the first time here at John Frieda, we have harnessed our award-winning frizz expertise to develop Weightless Wonder – our groundbreaking collection of featherlight frizz-fighting solutions that targets frizz both internally and externally to tame fine, frizzy hair without weighing it down.
Consisting of Shampoo, Conditioner & Featherlight Smoothing Crème, it employs an internal-external frizz fighting system. The range works internally to help balance frizz inducing moisture, whist delivering smart-smoothing to the external cuticle to deliver all of the smoothing with half the weight.**
Our Weightless Wonder Shampoo is our best shampoo for fine, frizzy hair. The whipped, airy foam delivers effortless, gentle cleansing – even when used daily, whilst the super lightweight Weightless Wonder Conditioner delivers instant detangling relief without weighing down fine hair, thanks to its unique formulation of conditioning agents.
For instant control and smoothness, finish your style with our ultra-light Weightless Wonder Smoothing Crème. A smart silicone delivery system means that the formulation uses lass silicone compared to traditional serums designed for coarser hair – delivering all the smoothing benefits of silicone but providing a weightless finish for finer hair.
After recognising that those with fine hair can also suffer from frizz and that regular products for frizzy hair can weigh their hair down, we designed Weightless Wonder. This specialised range is a collection of products for fine, frizzy hair.
All of the Weightless Wonder products are infused with hydrating Aloe Water. Moisturised and nourished hair means less frizz!
To instantly tame frizz before or after styling and even when you’re on the go throughout the day, our Smoothing Crème is your ultimate hair hero
Our Weightless Wonder Crème is suitable for use on both wet and dry hair, so you can pop it in your handbag or desk drawer to touch up flyaways on the go, or use as the foundation to creating your frizz free look while styling!
Simply dispense one pump into the palm of your hands and rub together before distributing evenly throughout your hair. Think of this external surface smoothing as a top coat – giving the hair a smooth and glossy finish.
*AC Nielsen Volume Sales. 52 w.e. 16th March 2019.
** Weightless Wonder Crème Frizz Ease Extra Strength Serum.