Why is the Frizz Ease® 10 Day Tamer Pre-Wash Treatment applied to dry hair?

Dry hair application of this anti-frizz treatment allows for best results. When hair is dry, this product is able to both penetrate and anchor to the hair in order to produce a durable result. Also, you can clearly identify where the product has been applied and where it has not, making it easier to ensure uniform coverage.

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