The John Frieda Brand Sustainability Commitment:
The John Frieda Brand’s number one focus is on transforming demanding hair into hair that’s just right for you. But that doesn’t have to come at the expense of the planet we live in or the communities we touch. In fact, we are committed to making products that deliver on the highest standards of efficacy and sustainability, so we can continue designing transformative hair products for generations to come.
Ingredients are key to our transformative products. That’s why we will always use the highest quality ingredients and best technologies available for demanding hair, while going above and beyond the safety standards set before us. For more information on specific ingredients, Please visit our formula commitment.
The John Frieda Brand is committed to minimizing the impact that our work and our products have on the environment around us. That’s why we are committed to reducing the amount of packaging waste through using recycled and recyclable materials. We are just getting started with this work, and hope to be able to detail our latest status and goals for the future by later in 2019.
We are often asked if John Frieda products are cruelty-free. In our never-ending quest to get our transformative formulas just right, we test our formulas rigorously, but absolutely not on animals.