The John Frieda Brand Sustainability Commitment
At John Frieda, we strive to unlock the beautiful power within each individual. But we know that our responsibility goes much further than that.
We’re mindful of how our products impact the environment. We want to impact positive change. That’s why we’re doing all we can to make improvements. And because we also believe that you should never settle when it comes to your hair, we are committed to maintaining the highest standards of product performance as we find ways to do things better and more sustainably.
In line with our parent company Kao and their global sustainability strategy, we are committed to developing products which work for you, for society and for the planet – without compromise.
John Frieda’s Planet-Friendly Plan
Our Sustainability Journey
We know that when it comes to sustainability, there is always room for improvement. In line with Kao´s corporate philosophy, we are committed to doing the right things, the right way and have set goals for our products, packaging and processes.
Trust & Transparency
We don´t compromise on anything, from performance to safety. Every John Frieda product starts with the highest-quality ingredients and is evaluated to pass and exceed safety standards. And we believe transparency builds trust, so we share details about our products and ingredients openly.
Formulas Safe for the Environment
We are committed to deliver the highest level of safety and performance and lower the environmental impact of our formulas. We commit to doing things the right way, not the easy way.