John Frieda Hair Care Products For The Demanding Woman

Young woman with curly hair

For The Demanding
We are for the ones who demand more of themselves, their world, and their hair. Whether you’re born with it or chose it, we address all types of demanding hair.

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Young Black Woman Smiling With Beautiful Curly Hair

Knock out Brass
Keep your blonde cool and brass free 24/7 with our Violet Crush Collection, Canada’s #1 Purple Hair Care Collection*. Formulated with Crushed Violet Pigments to neutralize unwanted yellow tones without over toning.

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*John Frieda Violet Crush Intense Shampoo, Violet Crush Daily Shampoo, and Violet Crush Daily Conditioner, Source: Nielsen Nat FDM YTD ending January 1, 2022

Young Black Woman Smiling With Beautiful Curly Hair

Tame & Smooth Frizz
Want hair products that hustle as hard as you do? From curly to coarse, straight to fine, and dry to damaged, our Frizz Ease^® Collection can help you win your frizz fight daily.

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Young Black Woman Smiling With Beautiful Curly Hair

Who Runs the World? Curls!
Say hello to beautiful bouncy curls with our Frizz Ease^® Dream Curls Collection. Formulated with Curl Enhancing Technology and SLS/SLES Sulfate-Free and Paraben-Free formulas!

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John Frieda Frizz Ease Weightless Wonder Collection For Fine Frizzy Hair.

Knock out stubborn, brassy tones

Demand your blonde be bright, light and brass-free with our Blonde Collection. For all shades of natural, colour-treated, or highlighted blonde hair.

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John Frieda Frizz Ease Collection

Say Farewell to Frizz

Don’t let frizz stop you from living your best hair life. Our Frizz Ease^® Collection consists of stylers, finishers, treatments, shampoos and conditioners, formulated to handle different types of frizz levels.

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Meet our demanding women

Christine Do
Photographer

Amanda Ruller
McMaster Football Coach

Erika Suarez
Construction Painter

Cendrine Lavoie
Motorcycle Mechanic

John Frieda Go Blonder Collection For Brighter Blonde Hair

Fund the Demanding

At John Frieda Haircare, we admire women who demand more.

From their hair. From their fellow citizens. Their culture. Their world. Those who ask for more, get more. They blaze a path towards a better life for everyone. We need more demanding women. And we need to amplify their voices far and wide.

John Frieda Go Blonder Collection For Brighter Blonde Hair

It’s a cause that’s close to our heart. We are compelled to Fund the Demanding.

It's a pledge. A pledge to support women who have a strong vision for change and assisting them in achieving their goals. We will support even further with publicity, boosting their voice into the mainstream conversation. It’s our way to accelerate change. Because change just can’t wait.

John Frieda Frizz Ease Collection

Meet our 2022 Fund the Demanding Ambassador!

Rochelle De Goias-Jackman, Founder of Girls E-Mentorship (GEM)

GEM is founded, led and made up of women who believe every girl deserves equal opportunity to develop professional skills, pursue higher education and build successful career paths.

“I founded GEM in 2012 from a vision where I truly believed all young women should have the opportunity to succeed despite where they’ve come from or what barrier they’ve faced. I have since dedicated my time and personal resources to see this become a reality.”