*John Frieda Violet Crush Intense Shampoo, Violet Crush Daily Shampoo, and Violet Crush Daily Conditioner, Source: Nielsen Nat FDM YTD ending January 1, 2022
Knock out stubborn, brassy tones
Demand your blonde be bright, light and brass-free with our Blonde Collection. For all shades of natural, colour-treated, or highlighted blonde hair.
Say Farewell to Frizz
Don’t let frizz stop you from living your best hair life. Our Frizz Ease® Collection consists of stylers, finishers, treatments, shampoos and conditioners, formulated to handle different types of frizz levels.
Meet our demanding women
Christine Do
Photographer
Amanda Ruller
McMaster Football Coach
Erika Suarez
Construction Painter
Cendrine Lavoie
Motorcycle Mechanic
Fund the Demanding
At John Frieda Haircare, we admire women who demand more.
From their hair. From their fellow citizens. Their culture. Their world. Those who ask for more, get more. They blaze a path towards a better life for everyone. We need more demanding women. And we need to amplify their voices far and wide.
It’s a cause that’s close to our heart. We are compelled to Fund the Demanding.
It's a pledge. A pledge to support women who have a strong vision for change and assisting them in achieving their goals. We will support even further with publicity, boosting their voice into the mainstream conversation. It’s our way to accelerate change. Because change just can’t wait.
Meet our 2022 Fund the Demanding Ambassador!
Rochelle De Goias-Jackman, Founder of Girls E-Mentorship (GEM)
GEM is founded, led and made up of women who believe every girl deserves equal opportunity to develop professional skills, pursue higher education and build successful career paths.
“I founded GEM in 2012 from a vision where I truly believed all young women should have the opportunity to succeed despite where they’ve come from or what barrier they’ve faced. I have since dedicated my time and personal resources to see this become a reality.”