*John Frieda Violet Crush Intense Shampoo, Violet Crush Daily Shampoo, and Violet Crush Daily Conditioner, Source: Nielsen Nat FDM YTD ending January 1, 2022
Demand your blonde be bright, light and brass-free with our Blonde Collection. For all shades of natural, colour-treated, or highlighted blonde hair.
Don’t let frizz stop you from living your best hair life. Our Frizz Ease® Collection consists of stylers, finishers, treatments, shampoos and conditioners, formulated to handle different types of frizz levels.
Meet our demanding women
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At John Frieda Haircare, we admire women who demand more.
From their hair. From their fellow citizens. Their culture. Their world. Those who ask for more, get more. They blaze a path towards a better life for everyone. We need more demanding women. And we need to amplify their voices far and wide.
It's a pledge. A pledge to support women who have a strong vision for change and assisting them in achieving their goals. We will support even further with publicity, boosting their voice into the mainstream conversation. It’s our way to accelerate change. Because change just can’t wait.