What technology does the Luxurious Volume® Volume Refresh Dry Shampoo contain, and how is it different from other volume products/stylers?

Most volume products work by depositing polymer onto the hair in order to “fix” or “hold” the style in place. This dry shampoo works to boost volume in two ways. First, it delivers an ultra-fine layer of oil-absorbing rice starch. The formula absorbs volume-ruining oils, adding texture to the hair so strands are lifted at the roots. Second, the aerosol spray delivers a burst of “air space” between the hair fibres to give instant lift and separation, resulting in more fullness. Use this dry shampoo to also finish and hold your style.

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