The European Union (EU) was first to enact restrictions on animal testing of cosmetics, which require that all cosmetics are cruelty-free. The EU regulations have served as the basis for other governmental bans across the globe, including the UK. We follow the conventions of the EU, and other governmental bans, on animal testing for cosmetics. The materials we use may also be subject to regulations outside the cosmetics industry. On occasion, these laws and regulations require testing of materials outside of the cosmetics category.
We use two parallel approaches to avoid animal testing:
The first is to reduce the number of safety tests required by taking advantage of previously developed knowledge as the foundation of our safety evaluation. We avoid repetitive testing when there is already enough historical data to know the answer without the test.
If the existing knowledge is not sufficient, we believe in utilization of alternative non-animal methods. In our opinion, alternative methods should be official test methods that can be used globally. Since the 1980’s our parent company Kao has been actively working with industry associations and relevant third parties to find robust alternatives to animal testing, which have been successfully adopted as international guidelines. To reduce safety testing overall, we utilize targeted application of existing data and industry knowledge to the evaluation of the safety of new products. We regularly present and publish our work and continually collaborate with others to share our knowledge and apply exciting new science to assure product safety.
Kao´s success at developing new alternative test methods and reducing all safety testing
Key milestones on our journey to truly make animal testing a thing of the past:
Development and Globalization of Alternative Test Methods
The safety of our products is one of our highest priorities. We use state of the art evaluation methodologies to ensure the highest level of safety of our raw materials and products. An advantage of these methods is that the overall number of safety tests can be reduced.