MEET YOUR NEW CRUSH!

Introducing NEW John Frieda Violet Crush Intense Purple Shampoo.

NEW John Frieda Violet Crush Intense Purple Shampoo, instantly knocks out brassy tones in just one wash. To help kick off this exciting launch - we have enlisted the help of our John Frieda ambassador Roxy Jacenko.  Jacenko, PR powerhouse & entrepreneur, perfectly embodies our newest launch - disruptive, harnesses maximum power and gets instant results.
 

“I am so excited about this partnership.  My mother, Doreen, is an avid user of the brand and has used the Frizz Ease range since it launched to market, so I have grown up with it in my family bathroom for as long as I can remember.  I know that John Frieda is the only brand that has spent thirty years mastering frizz, volume and colour and is devoted to transforming hair demands.  And with my demanding schedule, as well as my demanding hair concerns, I need a product range that’s up for the hard work.”
 
Roxy Jacenko
Entrepreneur 
John Frieda Ambassador

NEW

John Frieda
Violet Crush

INTENSE PURPLE SHAMPOO

Calling all high-lift blondes, who always want their cool locks to stay cool - we have the answer for you. 

NEW John Frieda Violet Crush Intense Purple Shampoo for blondes is your shampoo solution to combat colour-fade and instantly transform brassiness to cool blonde.

Roxy Jacenko, Entrepreneur & John Frieda ambassador says, "Not for the faint-hearted, this instantly crushes brassiness so you can be your best cool blonde."

AVAILABLE NOW AT CHEMIST WAREHOUSE

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