HEY YOU. WANNA BE A TONED, SOFT, BRASS-FREE BLONDE?

It’s science: purple fixes yellow.
Purple is opposite yellow on the colour wheel, making it the perfect weapon to fight against
brassy-coloured hair.

Say hello to Violet Crush Intense Purple Shampoo. Its blue-violet pigments cancel out
unwanted orange-yellow tones to turn your blonde from brassy to classy.

For a more gradual result, use the Violet Crush Purple Shampoo and Conditioner every other
day for ongoing colour control. It’s the same Sheer Blonde Colour Renew Tone-Correcting
Shampoo and Conditioner, with a fun ‘n fresh makeover, new name and powerful third
member of the girl gang. Used together in your hair care regime, this trio gives you ongoing
colour-boosting power.



See how you can use John Frieda’s Violet Crush range to
achieve your perfect shade of blonde.

UK Fashion blogger Ruby Holley shows how easy it is to banish brassiness and get even,
silvery tones. Seriously, with just one wash.


Aussie social media influencer and lifestyle guru Tess Shanahan is letting you in on her
secret to maintain her perfect blonde.

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