Vacation all year round. Beachy, refreshing waves. Effortlessly tousled surf style. John Frieda Beach Blonde.

NOT SURE WHAT THESE DO?

Here's your cheat sheet:

SERUM

A few powerful drops protect and create a barrier against frizz.

PRIMER

Pre-styler goes on wet hair as prep for a flawless foundation.

Treatment

Powerful formula penetrates deep for an instantly visible transformation.

Oil/Oil Elixir

Nourishing drops add softness and shine.

not sure which product is

right for you?

Find the perfect product and looks, tailored to your hair and style.

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