Meet Our Experts

Defining what gorgeous hair means today

Learn More
Get The Look

The right products + expert advice = the look you want

Learn How
Not sure which product is right for you?

Visit the Product Advisor for your solution

GO

John Frieda® At-Home Salon

5 real women. 5 incredible transformations. Discover their stories and view the latest hair and style makeover.

Go Now

Gorgeous glam-rock tresses

Pump up your style and infuse hair with a healthy dose of glam for a gorgeous look that rocks – day and night. Discover how to get your locks rock-star ready with the Full Repair® line.

Watch Video

Spotlight-Ready Blonde

Want light, bright, sun-kissed highlights, for a stage-ready sparkling blonde? Find out how to achieve a blonde that rocks with the Sheer Blonde® Go Blonder line.

Watch Video

One Brand. Infinite Styles

Watch to see how you can create your own incredible style regimen with the full line of John Frieda® Hair Care products. International Creative Consultant Harry Josh presents the possibilities.

Watch Video

Destination Blonde:

Tips. Trends. Expert Style.
At Destination Blonde, you'll find tips, style ideas, and the latest trends in blonde hair care – everything you need to help you bring out your best and brightest blonde.

Achieve your Desired Blonde