How is Radiant Red® Colour Protecting Shampoo different from other colour-protection products?

This shampoo for red hair addresses the specific needs of red consumers – to maintain the vibrancy and intensity of red colour. Whilst some competitors focus primarily on addressing the lightening of hair, Radiant Red Colour Protecting Shampoo helps with stopping pigment loss AND maintaining the tonal integrity of the red colour, whilst delivering the “just from the salon” feel of red hair.

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