Frizz battles come in all shapes and sizes.
We made history by ending them.
The first name in the fight against frizz. The original John Frieda® Frizz Ease® serum. In 1990, this launch revolutionised style for once-untamable, frizzy manes. Giving them new freedom and flexibility. Now a collection to target frizz from every angle. Effortlessly mastering any style.
Start a Brunette Revolution
Brunettes are anything but one-dimensional.We were the first to recognize it.
Brilliant Brunette®. A collection that changed the game.
attention.The first-ever colour-care range made to enhance brown hair’s unique tones. Dimension for every kind of brunette. From rich caramel to the deepest espresso. Shine on.
Fine hair doesn’t have to fall flat.
Now the luxury of volume is yours.
In 2007, Luxurious Volume® Blow Dry lotion transformed fine hair. And we’ve been building ever since. Today, we offer a full range of solutions tailored to help give every style long-lasting, touchable volume. That speaks for itself.