Edgy Maven

your style match:

edgy maven

Your style is unforgettable. It’s often an unexpected
pairing that sparks the inspiration for your next look.
With you, there’s always a chance for something new.

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get the look

Style suggestions based on your personal taste
and hair type.

look 1

VOLUME CURLS

Bodily curls make a strong statement. Unleash your naturally curly texture.

TIME: 30 MINS

this look's essentials:

the

how-to:

Starting with wet hair, apply the Thermal Protection Serum to keep curls nourished during the styling process.
Build texture and fullness with the Perfectly Full Volumizing Mousse or the Sea Waves Salt Spray.
Begin to rough dry hair to help eliminate excess moisture with a diffuser. Lift at the root and work in large sections. Dry at low speed and high heat to prevent frizz.
Take a flatter/straighter strand of hair that’s about the same size as one of your curls and wrap it around the wand. Wrap hair downward, focusing on three quarters of the way down your length. Hold this position for a couple of seconds. Let go of the strand and slowly pull the wand away from your hair. Repeat this process for about 10-12 strands evenly spaced around your head.
STYLIST TIP: Using a curling wand on some strands in your top layer will add definition and shape to your curls.
Finish and add lasting power to curls with a mist of Moisture Barrier Flexible Hold Hairspray for added hold.
Great hair is always worth sharing. Tag your take on this style with #JohnFriedaLook.

look 2

ROCKSTAR TEXTURE

This Signature hairstyle starts with texture. This look isn’t about perfection, the messier the curl, the better.

TIME: 20 MINS

this look's essentials:

the

how-to:

Starting with wet hair, apply the Frizz Ease Thermal Protection Serum and the Frizz Ease Unwind Curls calming crème to pull curls loose and more straight.
Blow dry hair till it’s completely dry with a large oval brush, pulling curls taut and straight.
When hair is dry, tie all of your hair into a topknot, leaving the bottom section loose. Separate a small section of hair and spray with Moisture Barrier Flexible Hold Hairspray.
Using a 1-inch clipless curling iron/tong, wrap each section around the iron/tong in the same direction. Note that if you do not have a clipless curling iron/tong you can also use a traditional curling iron/tong- just hold the clip open and use the barrel to style to avoid any crimps in the hair.
STYLIST TIP: Be sure to spray each section of hair with the Flexible Hold Hairspray before curling to help create longevity in the style.
Next, take another layer of hair down from the topknot and curl each section the opposite way. Repeat, changing directions for each layer.
STYLIST TIP: When holding your curling iron/tong, for sections along your hair line, angle the iron away from your face. On inner sections, work forward, down towards the face and at an angle.
When finished curling your hair, run fingers through to break up the curl and create more texture. Spritz hair with the Dream Curls Daily Styling Spray to create a little more tousled texture.
Now share your style with #JohnFriedaLook to show off your own unique take.

your perfect match

Love your results? If not, start over to be paired with another look.

edgy maven

get the look

VOLUME CURLS

this look's essentials:

how-to:

ROCKSTAR TEXTURE

this look's essentials:

how-to:

your perfect match

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