How is Radiant Red® Colour Protecting Shampoo different from other colour-protection products?

This shampoo for red hair addresses the specific needs of red consumers – to maintain the vibrancy and intensity of red colour. Whilst some competitors focus primarily on addressing the lightening of hair, Radiant Red® Colour Protecting Shampoo helps with stopping pigment loss AND maintaining the tonal integrity of the red colour, whilst delivering the “just from the salon” feel of red hair.

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