Live Frizz-Free
Frizz battles come in all shapes and sizes.
We made history by ending them.
The first name in the fight against frizz. The original John Frieda® Frizz Ease® serum. In 1990, this launch revolutionized style for once-untamable, frizzy manes. Giving them new freedom and flexibility. Now a collection to target frizz from every angle. Effortlessly mastering any style.
your Stories
Be That Blonde
Every day is better blonde.
Light, bright, and absolutely shimmering.
Since 1998, the John Frieda® Sheer Blonde® collection has been making blondes BLONDE. Tailored to deliver what your blonde hair desires most. Not just daily care, but what it takes to keep it the center of attention.
your Stories
Start a Brunette Revolution
Brunettes are anything but one-dimensional.
We were the first to recognize it.
Brilliant Brunette®. A collection that changed the game.
The first-ever colour-care range made to enhance brown hair’s unique tones. Dimension for every kind of brunette. From rich caramel to the deepest espresso. Shine on.
your Stories
Ignite Red
Red is the fire behind fierce confidence.
Let’s amplify it.
For over a decade, our Radiant Red® collection has kept hair vibrant. Combating the way red hair colour fades on not just 1 or 2, but 3 dimensions. Red doesn’t have to stop.
your Stories
RETHINK VOLUME
Fine hair doesn’t have to fall flat.
Now the luxury of volume is yours.
In 2007, Luxurious Volume® Blow Dry lotion transformed fine hair. And we’ve been building ever since. Today, we offer a full range of solutions tailored to help give every style long-lasting, touchable volume. That speaks for itself.
your stories