John Frieda®

Rich. Vibrant. Gorgeous.

Ignite your red hair with Radiant Red® hair care products. Our formulas help red hair attract more light, project richer hues and retain more color – all, while keeping it gorgeously healthy-looking.

Expert Picks:

Color Captivating® Shampoo

Color Captivating® Shampoo

Gentle formula helps retain color while adding richness and shine

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Color Magnifying® Conditioner

Color Magnifying® Conditioner

Nourishes damaged areas to optically enhance color intensity

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