Lips Get Gloss, Nails Get Polish, And Now…Hair Gets Glaze. John Frieda® introduces NEW Luminous Color Glaze™ – October 2005
Are you ready to have the shine of your life? Good, because your dull days are over. Introducing an entirely new innovation in hair care,... More

Revitalized in Red. John Frieda® Radiant Red® Introduces NEW Color Hydrate™ fade-defying moisture masque – October 2005
Red is ravishing. Red is fiery. And now, red is revitalizing. John Frieda® Radiant Red® introduces NEW Color Hydrate™ fade-defying moisture masque, the first deep... More

John Frieda® Frizz-Ease® 2006 – December 2005
Start your style in the shower!  John Frieda introduces a new line of triple action shampoos and conditioners that moisturize, control frizz, and activate your... More

And the Winner is…Cate Blanchett, Natalie Portman and Drew Barrymore Make Color the Winner at this Year's Academy Awards – March 2005
On Oscar night Cate Blanchett took home the award for Best Supporting Actress and shined as Hollywood's brightest blonde, while fellow attendees Natalie Portman and ... More

A Perfect Blonde Summer Style with Sally Hershberger and John Frieda® Sheer Blonde® – March 2005
Whether you'll be spending this summer in the Hamptons, Malibu or the French Riviera this year, no summer look is complete without a perfect blonde ... More

Choose Summer's Hottest Styles with John Frieda® Frizz-Ease Dream Curls™ and Straight Answer™ – February 2005
Feel the freedom of summer's hottest straight and curly styles without frustrating frizz. Whether you want to revive your curls or straighten your style your ... More

Don't Let the Summer Sun Outshine Your Hair. John Frieda Brilliant Brunette® Shining Hold™ and Full Shine™ – February 2005
Whether it's those warm summer days or steamy summer nights, there's just something so sexy about summer. So you'll want to make sure your brunette ... More