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JF_SB_Hi_Imp_Line_Group_572x600

iconic

BLONDE

New, shimmering perfection. In just one wash.

SEE HOW

Create Multiple Looks
Weatherproof Style
Blonder Blonde
Our Bestsellers
Beach-Worthy Waves
Effortless Air-Dry

john-frieda-multiple-looks

Create multiple looks

Go from smooth curls to sleek straight. Style away.

Frizz Ease^®

Extra Strength 6 Effects+ Serum

Frizz Ease^®

Secret Agent Touch-Up Crème

Frizz Ease^®

Original 6 Effects Serum

Frizz Ease^®

Miraculous Recovery Deep Conditioner

Frizz Ease^®

Forever Smooth Shampoo

Frizz Ease^®

Forever Smooth Conditioner

Frizz Ease^®

Flawlessly Straight Shampoo

Frizz Ease^®

Flawlessly Straight Conditioner

Frizz Ease^®

3 Day Straight Straightening Spray

john-frieda-weather-proof-style

Weatherproof style

Protect and keep style flawless. Rain or shine.

Frizz Ease^®

Curl Reviver Mousse

Frizz Ease^®

Dream Curls Daily Styling Spray

Frizz Ease^®

Secret Agent Touch-Up Crème

Frizz Ease^®

Perfect Finish Polishing Serum

Frizz Ease^®

Original 6 Effects Serum

Frizz Ease^®

Dream Curls Shampoo

Frizz Ease^®

Dream Curls Conditioner

not-sure

NOT SURE WHICH PRODUCTS ARE

right for you?

Get an expert consultation. Be instantly matched with the perfect products and looks for you.

START STYLE MATCH

john-frieda-blonder-blonde

Blonder blonde

Lighten, brighten, and enhance. Blonde at its finest.

Sheer Blonde^®

Go Blonder Lightening Conditioner

Sheer Blonde^®

Highlight Activating Moisturising Shampoo

Sheer Blonde^®

Highlight Activating Moisturising Conditioner

Sheer Blonde^®

Hi-Impact Vibrancy Restoring Shampoo

Sheer Blonde^®

Hi-Impact Vibrancy Restoring Deep Conditioner

Sheer Blonde^®

Hi-Impact Vibrancy Restoring Conditioner

Sheer Blonde^®

Go Blonder In-Shower Lightening Treatment

Sheer Blonde^®

Colour Renew Tone-Correcting Shampoo

Sheer Blonde^®

Go Blonder Controlled Lightening Spray

Sheer Blonde^®

Colour Renew Tone-Correcting Conditioner

john-frieda-stylist-favourites

Our bestsellers

Our best of the best. Find your new style essential.

Sheer Blonde^®

Go Blonder Lightening Conditioner

Sheer Blonde^®

Go Blonder Lightening Shampoo

Frizz Ease^®

Extra Strength 6 Effects+ Serum

Frizz Ease^®

Curl Reviver Mousse

Luxurious Volume^®

Touchably Full Shampoo

Luxurious Volume^®

Touchably Full Conditioner

Luxurious Volume^®

Root Booster Blow Dry Lotion

Luxurious Volume^®

Perfectly Full Mousse

Frizz Ease^®

Secret Agent Touch-Up Crème

Frizz Ease^®

Original 6 Effects Serum

Frizz Ease^®

Miraculous Recovery Deep Conditioner

Brilliant Brunette^®

Colour Protecting Moisturising Shampoo

Brilliant Brunette^®

Colour Protecting Moisturising Conditioner

Sheer Blonde^®

Colour Renew Tone-Correcting Shampoo

Sheer Blonde^®

Go Blonder Controlled Lightening Spray

Sheer Blonde^®

Colour Renew Tone-Correcting Conditioner

john-frieda-beach-worthy-waves

Beach-worthy waves

Sunkissed and tousled. Look fresh from the surf, year round.

Frizz Ease^®

Dream Curls Daily Styling Spray

Frizz Ease^®

Secret Agent Touch-Up Crème

john-frieda-effortless-air-dry

Effortless air-dry

Skip the heat. One step to easy style.

Luxurious Volume^®

Touchably Full Shampoo

Luxurious Volume^®

Touchably Full Conditioner

Luxurious Volume^®

Root Booster Blow Dry Lotion

Luxurious Volume^®

Perfectly Full Mousse

Luxurious Volume^®

Forever Full Hairspray

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