Keep the volume and texture , you dye for

Get Ready for touchable soft fullness. Your sample is already on its way.

Learn how to maintain the texture and volume of freshly-coloured hair

Sign up for a free Elite membership with John Frieda , and receive exclusive invitations and gift offers.

Join the elite club
Like us on Facebook

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) 18 years or older. Offer ends 12/9/14 or while supplies last. Void where prohibited. For complete details, go to RULES