John Frieda® Shampoo, Conditioner, and Hair Styling Products

Colour Creatively for Natural-Looking Volume

Adding lowlights to hair creates rich, multidimensional tones and the illusion of depth.

Find a Good Cut

Myth: layers create volume. Fact: too many layers can make your strands look limp. Instead, have your stylist give you a beautiful one-length cut with face-framing layers to add movement.

Discover the Power of Curls

Curling irons and hot rollers can add beautiful bend and movement to limp strands. Lock-in soft waves with Luxurious Volume All-Day Hold Hairspray.

Switch it Up

To give strands a little unexpected lift, switch your usual part to the other side of your head.

Be a Tease

Teasing your hair creates dramatic volume, but be gentle with that comb.

How to Get Soft Curls

Expert stylist Harry Josh shows how to enhance your natural curls with Frizz-Ease^® Dream Curls Curl Perfecting Spray.

Frizz-Ease Serum Tips

Expert stylists Harry Josh and Luigi Murenu reveal tips on how to use Frizz-Ease^® serums to smooth hair and tame frizz.

Secret Weapon Flawless Finishing Tip

Expert stylist Luigi Murenu shows how to tame flyaways and add shine with Frizz-Ease^® Secret Weapon^® Flawless Finishing Créme.

Expert Tips for Beautiful Volume 1

Shampoo and condition with Luxurious Volume Touchably Full Shampoo and Conditioner to thicken strands. The formula is gentle enough for daily use.

Expert Tips for Beautiful Volume 2

After gently patting your hair dry with a towel, create lift by targeting the roots with Luxurious Volume Root Booster Blow Dry Lotion. Spray directly into the roots of towel-dried hair to achieve all-around dimension with a soft feel.

Expert Tips for Beautiful Volume 3

Discover the power of curls: Curling irons and velcro rollers can add beautiful bend and movement to limp strands. After blow drying hair with a diffuser, apply rollers from the middle to ends of hair or work around the head with a curling iron. To lock-in soft waves, spray curls with Luxurious Volume All-Day Hold Hairspray.

Choose the Right Tools

When styling, use a wide-tooth comb or paddle brush. The bristles are wide enough to be gentle on hair.

Don't Be Shy

Go to town with Luxurious Volume Volume Building Mousse, saturate already wet hair with the mousse for beautiful volume.

Hold Off on the Shampoo

Hair that hasn't been washed in a day or two holds a loose braid best.

Colour-Play

For a neutral, classic look, stick to a hairband-colour that's similar to the shade of your hair. For a bold look, pick a metallic or gem-coloured band.

Update Your Style

To update your look over your three days of straight style, try pulling hair back into a sleek ponytail and using a strand of hair to hide your hair band.

Stay Smooth

To keep hair sleek throughout the day, avoid touching strands. The friction and oils from your hands can cause hair to frizz again.

Curl Refresher

For mid-day touchups or an evening style refresher, spray and "scrunch" Dream Curls^® Curl-Perfecting Spray on dry hair to reinvigorate curls.

Beautiful, Soft Waves

Mousse is the essential tool in creating the soft, full waves of this look. Apply generously and evenly before blow drying for best results.

Cool It

To give strands a little extra boost of shine, rinse hair in cold water after a warm shower. The cool temp helps close the cuticles.

Formal Event Updo

Date-night or dinner party—that formal event requires special attention. Whether you style your hair to be silky straight or soft and curly, consider pulling your hair back into a loose updo, secured with an eye-catching accessory. For a little bit of romance, add a few face-framing tendrils and curl with a small iron. And to complete the look, turn to Frizz-Ease^® %100 Shine^® Glossing Mist. Use it on dry, styled hair to create an all-over, high-gloss finish. Reapply, as needed, to keep hair glistening throughout your special evening.

Elegant Chignon

Perfect for seasonal parties, the office, or a night out, the elegant chignon is also a beautiful style for showing off your beautiful hair—whether it's curly or straight. To achieve an artfully messy—but still secure—chignon, flip hair upside down, then spray with a light hairspray like Sheer Blonde^® Crystal Clear Shape & Shimmer Hairspray for hold that still shimmers. Sweep hair back from face and twist ends at the nape of the neck, securing with bobby pins. To finish, loosen face-framing pieces, then spray lightly with Frizz-Ease^® 100% Shine^® Glossing Mist for a glistening shine.