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John Frieda London Paris New York At-Home Salon

5 real women. 5 incredible transformaitons. Discover their stories and view the latest hair & style makeover.

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Boost Your Bob


Step 1

Starting with towel-dried hair, create 1-2” sections at the crown and spray Luxurious Volume Root Booster Blow Dry Lotion along the part & lower part of each section.


Step 2

Next create all-over natural volume by applying Luxurious Volume Fine to Full Blow-Out spray to hair, ensuring to apply to under sections of hair as well.


Step 3

Using your fingers, blow dry hair 75% dry, tipping head to the side and pulling hair away from roots as you dry for added lift at the crown.


Step 4

Wrap the almost-dry sections of hair around a round brush and dry completely using blow-dryer with a concentrator attachment. While hair is hot and still wrapped around brush, finish with a blast of cold air to set it and add shine.


Step 5

Add a simple metallic headband, leaving some pieces loose in the front to highlight the natural fullness of this salon-quality blow-out. Finish with Luxurious Volume All-Day Hold Hairspray.


Step 6

The result is long-lasting, natural-looking volume that you can run your hands through!

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