Wednesday
06/01/2011
Maintaining blonde colour, Lack of Shine, Blonde
This season’s colour forecast: summer-worthy blonde. There’s just something about the warm summer months that has us craving lighter, brighter, golden strands. Turn the light on your blonde and achieve the natural-looking summer colour you want with these tips.

Achieve a lighter, brighter blonde that can’t be ignored: Sheer Blonde® Go Blonder products easily lighten your blonde colour in as few as 5 uses—without visiting the salon.
The breakthrough formulas in Go Blonder Lightening Shampoo & Conditioner gradually lighten all over.
Go Blonder Controlled Lightening Spray puts the control in your hands. Use it for root touch-ups, all-over lightening, or summery highlights. Tip for sun-kissed highlights: Pull wet or towel dried hair into a ponytail, then pull out a few face-framing strands and spray them with Go Blonder Controlled Lightening Spray. For optimal lightening, use a flat iron or curling iron after blow-drying.

Hard water, chlorine, and UV rays can take a toll on blonde shades. Fight brassy tones with Sheer Blonde® Color Renew Shampoo and Conditioner, designed specifically to help neutralize brassiness starting in as few as three uses.

To keep your locks glowing, try using Frizz-Ease® Hair Serum Thermal Protection Formula. (Apply to SOAKING WET HAIR and use sparingly.) With Thermal Shield Complex, this protective formula safeguards strands and creates a layer of protective gloss, instantly shielding all hair styles against the damaging effects of heat styling that can cause frizz and UV exposure.