Click below to return to the list of articles.

Clear All

Receive exclusive beauty news in your inbox. Sign up to be a part of the style-savvy Elite Club.

Sign Up Now

John Frieda London Paris New York At-Home Salon

5 real women. 5 incredible transformaitons. Discover their stories and view the latest hair & style makeover.

Go Now

Style Scents (and Sensibility) - Blonde

Blonde, General Hair Care
Feeling a chill in the air? It's no excuse to hibernate from style. Invigorate your senses with innovative products that lead to amazing, year-round transformations—and smell great, too.

We like to call it the E-Scents of style. The idea that when it comes to achieving a beautiful look, little things add up: you select the right shampoo and conditioner, find the right styling tools, pair the right peep-toe shoes with the perfect Little Black Dress, and you walk out the door looking—and smelling—beautifully.

Soothing Peppermint

Formulated with revitalizing peppermint and eucalyptus, Root Awakening® products are designed to invigorate your scalp and energize your style. To wake up your senses and your style, Root Awakening® Shampoo and Conditioner are the perfect pair for cool-weather mornings.

Floral Arrangement

Love your heat tools? Like your hair to smell amazing? For style addicts, the Full Repair® line is the perfect arrangement: formulated with omega-3 rich Inca Inchi Oil, these products reverse the look and feel of hair damaged from heat styling and colouring. The bonus? The line has a subtle, floral scent. You'll turn heads with hair that's shiny, polished, and beautifully perfumed.

Meet Our Experts

Defining what gorgeous hair means today

Learn More
Get The Look

The right products + expert advice = the look you want

Learn How
Never pull back