Safeguard Your Summer Style-Blonde 4 Ways to Beat the Heat

Your favorite season is here—but with the sunshine we all crave comes the need for extra protection. You already know you should be wearing SPF to protect your skin. But your hair and scalp also need safeguarding to keep your hair healthy and colour vibrant and shiny when the sun is out.

1. 1. Protect Style and Colour.

   UV Rays can do a number on your colour, and blondes are especially sensitive to fading from sun exposure. Protect your beautiful hue with a lightweight serum that instantly absorbs into hair. John Frieda^® Frizz-Ease^® Hair Serum Thermal Protection Formula is specially designed to safeguard strands, protect against heat damage, colour-fading and frizz for smooth, shiny hair. If your blonde starts to look brassy, Sheer Blonde^® Color Renew Tone Correcting Shampoo and Conditioner can help. Use in place of your normal shampoo and conditioner several days a week until your blonde is bright and alive. And for the ultimate mid-summer colour-refresh, touch up your roots or go for flawless, all-over coverage with your ideal, salon-inspired shade of Precision Foam Colour.

2. 2. Rehydrate.

   Hair needs replenishment, just as the body needs to be rehydrated after being outside in the heat and sun. Remember to use a conditioner daily to polish your parched blonde locks.

3. 3. Hats On.

   A hat or wrap is not only fashionable this season, but it's also your colour's safest bet. When you know you'll be spending a long time in the sun, throw on a wide-brimmed hat to keep strands and scalp safe from the damaging effects of UV rays.

4. 4. Invigorate Your Scalp.

   Sun and surf do wonders for your soul, but for some trendsetters, the elements can take a toll on their scalp. Try Root Awakening^® Hydrate + Nourish Shampoo and Conditioner to replenish vital moisture and energize your style.