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Runway-Ready Hair, Every Day

Other, Curling Iron, Accessories and Style, General Hair Care,
International Creative Consultant for John Frieda® Hair Care and a veteran stylist for runway shows, Luigi Murenu knows the dramatically important role hair couture plays in the world of high fashion. Each designer's style, whether bold and bright or soft and ethereal, demands equally eye-catching tresses to complete the look. We asked Luigi how he works with a designer's vision to get that perfect head-to-toe ensemble, and how you can achieve his runway-ready styles at home.

This season, it all comes down to texture. Luxurious velvet dresses and slick lacquered outerwear and accessories are all the rage this fall. And for hair, Luigi loves soft, natural looks that have movement and volume. He predicts "what we will see on the runway this fall is returning to elegance—lots of volume, and texture." And to get that fall-fashion inspired hair, he relies on Luxurious Volume Thickening Mousse to thicken strands and boost volume, and Frizz-Ease® Sheer Solution Lightweight Frizz Control to fight frizz without weighing hair down. "Movement is very beautiful. A large, one-inch curling iron can help her achieve that soft look and also tame frizz. It's the one tool I recommend every woman should have." Explore the line of John Frieda® Curling Irons to find the right size for your hair and desired look.

As he works with each designer to create custom hair styles for each collection, he gets a sense of each design and the story it tells. Luigi says, "The designer or creative director on a photo shoot or runway show will almost never tell me that he or she wants a specific hair style, but instead will describe colours, music, a movie or work of art that helps me understand the spirit of what we want to achieve." He advises women at home to think about the overall look they want—from daring red-haired diva to cool blonde femme fatale—and create hair styles that complement their desired style. "To achieve the highest potential for her beauty, a woman needs to really understand herself and her features, especially her hair."

As a behind-the-scenes regular at high fashion events worldwide, Luigi knows first-hand how quickly trends come and go. That's why his top hair advice to women, on and off the runway, is to discover their own personal style and work with the texture and condition of their hair to enhance their individual beauty. Just as top designers create pieces by paying close attention to the texture and movement of the fabric, Luigi works with the natural texture of each individual’s hair in order to achieve a runway perfect look. "When women are inspired by something they see at Fashion Week, as long as they understand their hair, they can take something from that inspiration and incorporate it into their own look. When you understand your hair, you can achieve the look that you dream of."

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