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Your Most Vibrant Red, Holiday Edition

Red, General Hair Care
The days are shorter and cooler now, which is all the more reason to warm things up with your fiery red hair. Dazzle at any holiday party with these 4 tips for keeping your red eye-catching and gorgeous.

1. Magnify your Hue. Keep your red in celebratory shape by using the right products. Radiant Red® Color Magnifying® Daily Shampoo and Conditioner help to bring out a vibrant, celebratory red. Remember, too, to limit frequent washings, which can be drying—and, in the case of colour-treated hair, may strip strands of colour.

2. Shine On. When you need that special, holiday-party shimmer, use Clear Shine Luminous Glaze, an easy-to-use gel-creme formula that boosts shine right in the shower—without affecting colour.

3. Stick to Your Routine. Whether you colour your hair at home or head to the salon for your vibrant red, keep a schedule of updating your colour every 4-6 weeks. Maintaining your colour schedule helps red hair stay polished. The longer you wait to re-colour, the more likely it is that your "hot roots"—your regrowth—will be brighter than the rest of your locks, even after colouring; that's because as hair grows out, the keratin in the hair hardens, and strands don't take colour as easily.

4. Take a Shortcut. There's no need for a total style update this busy time of year—who has the time? To keep hair chic and healthy-looking for the season, have your stylist trim the ends to eliminate dry or split ends where the colour might be more faded. Your hair, and your colour, will look healthier and shinier.

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