Click below to return to the list of articles.

Clear All

Receive exclusive beauty news in your inbox. Sign up to be a part of the style-savvy Elite Club.

Sign Up Now

John Frieda London Paris New York At-Home Salon

5 real women. 5 incredible transformaitons. Discover their stories and view the latest hair & style makeover.

Go Now

Ask Our Elite Stylist

Damage, Blonde,
Hair colour can completely transform your look, but when fading, brassiness and shifts in tone become an issue it’s good to take a step back and look at the root of the problem. Our John Frieda® Elite Club Stylist and International Creative Consultant, Harry Josh, explains the reasons why fading and colour shifts can occur and ways you can help keep your colour exactly where you want it.

I color my hair at home and after about 2 weeks it gets brassy and doesn’t look fresh. I use a really light blonde color, almost white in appearance, but it doesn’t keep the color. My hair is dry due to using a blow-dryer, curling iron and hairspray every day. Is that contributing to it?

—Anne B., Illinois

There are many reasons why your blonde colour may be fading and getting brassy; luckily there are also several things you can do to help. The heat tools you’re using put a lot of stress on your hair and could be contributing to the dullness you’re experiencing. Using a product like the Full Repair® Style Revival® Heat-Activated Styling Spray before using your hair dryer or curling iron can help protect against breakage from high-heat damage, while also allowing you to get the style you desire.

I also suggest you take a closer look at the water in your shower. Often times, chlorine and iron deposits from the water you use when washing your hair can create an issue, such as the brassy tones and faded colour you’re experiencing. Using a water filter in your shower can go a long way in addressing these issues. And try to keep the water on the cool side. If you can’t stand cold water, even lukewarm is better than hot water, which fades your colour faster.

To correct your brassy tones, I can’t say enough about Sheer Blonde® Colour Renew Tone Correcting Shampoo and Conditioner with Optical Brightener and Lavender. The formula contains Colour-Correcting Technology that actually neutralizes brassy and yellow tones, which is exactly what you need. In the future, you can help prevent brassy tones and dullness by using the new Sheer Blonde® Everlasting Blonde® Colour Preserving Shampoo and Conditioner daily. You’ll be able to find in your favorite stores in the next couple of months. They were specially designed to address the unique way blonde colour fades, and help preserve the fresh look and feel of your blonde colour.

If you have red or brunette hair, you’ll also want to use a shampoo and conditioner designed to protect your shade as well. I especially love the new Brilliant Brunette® Colour Protecting Moisturising Shampoo and Conditioner and Radiant Red® Colour Protecting Shampoo and Conditioner—all of which will be on shelves in the next couple of months. Trust me, one size does not fit all when it comes to colour protection!

Both the Brilliant Brunette® and Radiant Red® colour protecting products have been tailored to address the different ways brunette and red hair fade and help prevent it by locking-in your rich hue. Just be sure you’re waiting at least 24-48 hours after colouring to wash your hair so that your colour has time to set.

Meet Our Experts

Defining what gorgeous hair means today

Learn More
Get The Look

The right products + expert advice = the look you want

Learn How
Never pull back