Select the boxes below to customize your results.

Style Goal

Hair Concern

Hair Colour

Hair Styling Tools

Clear All

Receive exclusive beauty news in your inbox. Sign up to be a part of the style-savvy Elite Club.

Sign Up Now

John Frieda London Paris New York At-Home Salon

5 real women. 5 incredible transformaitons. Discover their stories and view the latest hair & style makeover.

Go Now

Beauty News

Everything you need for complete style.
Read the latest in tips, trends, and beauty ideas.

The Elite symbol indicates custom articles written for John Frieda® Elite Club Members. To be one of the first to receive this type of exclusive content, sign up to become an Elite Club Member today.

Most Recent Articles
  • RED CARPET–CALIBER SHINE

    This season, it’s all about bold eyebrows. From the runway to the red carpet, skinny is out when it comes to your face’s two best friends. Rock the bold eyebrow trend this fall and put your best face forward.

    Read More

  • Ask Our Elite Stylist

    The Gift of Lift

    Finally get the volume you crave. Resident expert Harry Josh answers one of your questions and shares the secret of how to achieve fuller hair without getting weighed down by styling products.

    Read More

  • French Braid with a Twist

    A reverse French braid gives you a soft, textured look, elevating the sophistication of the humdrum updo. The key to the reverse French braid is to always pull hair under the middle section versus over.

    Read More

  • RED CARPET–CALIBER SHINE

    This season, it’s all about bold eyebrows. From the runway to the red carpet, skinny is out when it comes to your face’s two best friends. Rock the bold eyebrow trend this fall and put your best face forward.

    Read More

  • RED CARPET–CALIBER SHINE

    This season, it’s all about bold eyebrows. From the runway to the red carpet, skinny is out when it comes to your face’s two best friends. Rock the bold eyebrow trend this fall and put your best face forward.

    Read More

  • In The Loop

    There’s always something to learn when it comes to picking, protecting and maintaining hair colour. Harry Josh answers one of your questions on how to best care for your colour.

    Read More

  • Black White Blonde Bold

    Change up your look with the changing season. As fall arrives, stand out with modern yet classic black-and-white graphics highlighted by your polished blonde strands.

    Read More

  • Step-by-Step Style: Undone Waves

    An easy, carefree look to show off smooth, frizz-free strands.

    Read More

  • Ask Our Elite Stylist

    Flawless Frizz-Free Style

    June begins wedding season—and frizz season! Harry Josh answers one of your questions on how to get great frizz-free style for summer weddings.

    Read More

  • Season of Style

    Summertime can bring about visions of flowing beach waves and sun-kissed strands, but every style-savvy woman knows it takes the right tools and techniques to get hair that looks effortless.

    Read More

  • Spring Clean Your Hair Routine

    Spring cleaning doesn’t just apply to your closet—this April, get your hair and makeup habits in on the action too. Read on to discover tips on how to spring clean your beauty routine.

    Read More

  • Spring Clean Your Hair Routine

    Spring cleaning doesn’t just apply to your closet—this April, get your hair and makeup habits in on the action too. Read on to discover tips on how to spring clean your beauty routine.

    Read More

  • Spring Clean Your Hair Routine

    Spring cleaning doesn’t just apply to your closet—this April, get your hair and makeup habits in on the action too. Read on to discover tips on how to spring clean your beauty routine.

    Read More

  • Light Up The Season

    With everything shimmering during the holiday season, why shouldn’t your hair? We’ve got the styles to show off your colour and tips to heat up your hue, even on cold winter nights.

    Read More

  • Quick & Simple Holiday Styles

    From office parties to ringing in the New Year, here are three quick styles that let you achieve all the holiday glam you crave without adding tons of time to your already jam-packed schedule.

    Read More

  • Elegant Twists that Boost Volume and Steal the Show

    It’s time to shine with a fresh twist on red-carpet ready hair. This season’s on-trend twisted side-sweep is the perfect choice for your hair type and volume concerns. It gives you control over the amount of volume you want to achieve so you never have to worry about your style falling flat. Here’s how to go for glam, body and volume to achieve this twist on a classic.

    Read More

  • Frizz Freedom with a Classic Twist on Red-Carpet Ready Hair

    It’s time to shine with a fresh twist on red-carpet ready hair. Step out in true star style without the concern of frizz stealing the limelight. This season’s on-trend twisted side-sweep is the perfect choice for your hair type and frizz concerns. The twists help tame frizz, so you get the benefits of added frizz control, while still being able to show off your length. Here’s how to go for glam without triggering frizz.

    Read More

  • A Damage-Free Twist on Red-Carpet Ready Hair

    It’s time to shine with a fresh twist on red-carpet ready hair. Step out in true star style without damaged hair concerns stealing the limelight.This season’s on-trend twisted side-sweep is the perfect choice for your hair type. The twists and bobby pins do the work for you, so you don’t need to risk further damage with the use of high-heat styling tools. Here’s how to go for glam without waking up with post-party damage.

    Read More

  • A Root Boosting Twist on Red-Carpet Ready Hair

    Whether headed to a special event or simply hitting the town, this is your season to shine. Red-carpet inspired hair requires an extra special twist. In fact, this season’s on-trend twisted side-sweep is the perfect choice for your hair type and scalp concerns. The twists and bobby pins do the work for you, so you don’t need to weigh hair down with a lot of products. It also lets your scalp breathe thanks to its loose and natural style. Here’s how to achieve this twist on a classic.

    Read More

  • Tousled Red Ringlets

    Fall is the perfect time to indulge in a little style reinvention. Amplify your fiery red hair with a sophisticated, classical updo that takes a page out of Greek mythology. Your red hair is sure to stand out more than usual with this hairstyle, whether you’re wearing it for a glamorous everyday look or done up for Halloween night.

    Read More

  • Amplify Your Blonde This Fall

    As summer temperatures begin to cool down, treat your tresses to a touch-up. While some blondes may choose to go a little darker in the fall—golden blonde shades do match the dusky, lingering heat of summer—lighter, platinum shades also turn heads and stand out on cooler days and nights. No matter what end of the blonde spectrum you choose, keep strands shining this season with a few tips on how to lighten, brighten, and enhance your hue.

    Read More

  • Turn Up The Heat With Vibrant Red Hair

    As summer temperatures begin to cool down, treat your tresses to a touch-up. Red and auburn hues are the perfect complement to cooler nights and the lingering heat as summer transitions into fall.

    Read More

  • Illuminate Your Brunette Hue

    As summer temperatures begin to cool down, treat your tresses to a touch-up. Turn up your brunette hue with a rich, all-over colour that will enhance dimension and bring warmth to your tone as summer transitions into fall.

    Read More

  • Get Your Blonde Summer Ready

    This season’s colour forecast: summer-worthy blonde. There’s just something about the warm summer months that has us craving lighter, brighter, golden strands. Turn the light on your blonde and achieve the natural-looking summer colour you want with these tips.

    Read More

  • Beautiful Hair, All Summer Long

    The warm summer months are great for your mood, but they can wreak havoc on your style. While curly hair tends to frizz in these humid months, fine hair can go flat—if you're not prepared. Armed with these suggestions, you'll always be ready to step out with amazing hair.

    Read More

  • Flaunt Your Colour With Summer Style

    This summer, show off your gorgeous colour. Whether you're on trend with a bold, single-process shade or are summer ready with sun-kissed highlights, there’s one versatile, fashion forward hairstyle that will help you rock your colour all summer long.

    Read More

  • 5 Steps for Frizz-Free Summer Style

    The warm summer months are great for your mood, but they can wreak havoc on your style if your hair tends to frizz in high humidity. This season, keep frizz in check—and your style flawless—with these simple tips.

    Read More

  • Damage Control: Better Care For Summer Hair

    This summer, take care of hair damaged from frequent heat styling and colouring. With the Full Repair line, you'll reverse the look and feel of damage with every use.

    Read More

  • Energize Your Hairstyle All Summer Long

    Changes in temperature can impact your hair and skin—and your scalp. An oily scalp can feel more difficult to manage in the humid summer months. For those with dry scalp and breakage-prone hair, strands can become more brittle with sun exposure. Keep your scalp concerns under control and your style going strong with these tips.

    Read More

  • Spring Style:

    Look Fresh and On-Trend, Whatever the Weather

    Spring is in the air, and so is amazing style. With these expert tips in your toolkit this season, you'll be able to play up your hair's strengths while keeping your look polished and eye-catching—rain, wind, or shine. And as an added bonus, we tell you how to achieve one of the hottest looks we're seeing this season: the Sleek High Ponytail. It's the perfect way to show off your locks for a special spring event or to glam up a day at the office.

    Read More

  • Spring Style:

    Look Fresh and On-Trend, Whatever the Weather

    Spring is in the air, and so is amazing style. With these expert tips in your toolkit this season, you'll be able to play up your hair's strengths while keeping your look polished and eye-catching—rain, wind, or shine. And as an added bonus, we tell you how to achieve one of the hottest looks we're seeing this season: the Tousled High Bun. It's the perfect way to show off your tresses for a special spring event or to glam up a day at the office.

    Read More

  • Spring Style:

    Look Fresh and On-Trend, Whatever the Weather

    Spring is in the air, and so is amazing style. With these expert tips in your toolkit this season, you'll be able to play up your hair's strengths while keeping your look polished and eye-catching—rain, wind, or shine. And as an added bonus, we tell you how to achieve one of the hottest looks we're seeing this season: Half-Up Waves. It's the perfect way to show off your locks for a special spring event or to glam up a day at the office.

    Read More

Meet Our Experts

Defining what gorgeous hair means today

Learn More
Get The Look

The right products + expert advice = the look you want

Learn How
Full Repair&trade

Repairs the look & feel of damage

Transform Overworked Hair