Frequently Asked Questions about Products

Brilliant Brunette® Hair Care

What is the technology for Brilliant Brunette® Visibly Deeper™ Treatment?
The Brilliant Brunette® Visibly Deeper™ Treatment uses basic dye technology with proprietary erythritol technology to darken hair, align fibers, and provide a smooth deep brunette colour.
How is Brilliant Brunette® Visibly Deeper™ Treatment different from the rest of the Brilliant Brunette® line?
Brilliant Brunette® Visibly Deeper™ Treatment is a unique product offering and unlike any product in the Brilliant Brunette® line. Brilliant Brunette® Visibly Deeper™ In-Shower Treatment instantly deepens and darkens brunette tones up to one shade in one use.
How often should I use Brilliant Brunette® Visibly Deeper™ Treatment?
The product is designed to be used once a week or about every 4-5 washes.
How many uses are in the current packaging?
Packaging is about 4 uses for medium length hair.
How much product do I use?
Massage a generous amount of Brilliant Brunette® Visibly Deeper™ Treatment evenly through the lengths of wet hair. The amount of product used varies with longer or shorter hair.
How long will Brilliant Brunette® Visibly Deeper™ Treatment take to apply?
Application time is less than 1 minute, or about the same as a normal conditioner.
How long will the effect last?
The effect of the Brilliant Brunette® Visibly Deeper™ Treatment will last about 4-5 washes.
How many levels will Brilliant Brunette® Visibly Deeper™ Treatment deepen my hair?
The Brilliant Brunette® Visibly Deeper™ Treatment is intended to deliver up to one level of darkening of hair. However, results can vary depending on the state of the hair at the time of treatment. Higher levels of damaged hair will have more color deposited.
If I use the Brilliant Brunette® Visibly Deeper™ Shampoo along with Brilliant Brunette® Visibly Deeper™ Treatment, will I achieve more deepening benefits?
Brilliant Brunette® Visibly Deeper™ Shampoo is intended to give a daily deepening enhancement of hair that has been treated with the Brilliant Brunette® Visibly Deeper™ Treatment. The Brilliant Brunette® Visibly Deeper™ Treatment is designed to enhance the depth and richness of brunette hair. The Brilliant Brunette® Visibly Deeper™ Shampoo delivers semi-permanent tones to deepen hair color appearance.
If I use the Brilliant Brunette® Visibly Deeper™ Conditioner along with Brilliant Brunette® Visibly Deeper™ Treatment, will I achieve more deepening benefits?
Brilliant Brunette® Visibly Deeper™ Treatment is designed to replace normal conditioner on the day it is used. However, if Brilliant Brunette® Visibly Deeper™ Conditioner is also used, it MUST be used AFTER the treatment. Hair may appear more aligned and highly reflective.
Can the Brilliant Brunette® Visibly Deeper™ Treatment affect a professional colour service? Will it ruin my highlights?
The effects of Brilliant Brunette® Visibly Deeper™ Treatment are temporary and will not interfere with professional colour services. However, the impact on lightened hair (temporarily) is a darkening of lightened/highlighted hair temporarily. This can result in highlights appearing darker and blending away.
If my natural colour is brunette, can I use Brilliant Brunette® Visibly Deeper™ Treatment?
Yes, Brilliant Brunette® Visibly Deeper™ Treatment is designed for brunette hair.
Will Brilliant Brunette® Visibly Deeper™ Treatment damage my hair?
No, Brilliant Brunette® Visibly Deeper™ Treatment is not a chemical treatment and will not result in damage.
Can I use Brilliant Brunette® Visibly Deeper™ Treatment on grey hair?
Brilliant Brunette® Visibly Deeper™ Treatment can be used on hair that has grey, but it will not cover grey hair.
Will Brilliant Brunette® Visibly Deeper™ Treatment cover my grey hair?
Brilliant Brunette® Visibly Deeper™ Treatment will not cover grey hairs.
What is the technology for Brilliant Brunette® Visibly Deeper™ Shampoo?
The Brilliant Brunette® Visibly Deeper™ Shampoo uses Kao Corporation proprietary colourant penetration (acid dye) technology to deliver cool chocolate brunette tones to the hair, for all over colour deposition and tone enrichment, enhancing the depth and richness of brunette.
How often should I use Brilliant Brunette® Visibly Deeper™ Shampoo?
Brilliant Brunette® Visibly Deeper™ Shampoo can be used daily. With continued use, the benefit is semi-permanent (lasting 3-5 washes). Discontinuing use will result in the color deepening effect diminishing and eventually disappearing.
How long will Brilliant Brunette® Visibly Deeper™ Shampoo take to apply?
The product and time it takes to apply is the same as any shampoo product.
How long will the effect last?
The effect gradually builds up over 5-7 uses, after 5-7 uses the color will plateau. If product use is discontinued, the result will go away in 3-5 washes.
How many levels will Brilliant Brunette® Visibly Deeper™ Shampoo deepen my hair?
Brilliant Brunette® Visibly Deeper™ Shampoo is designed to enhance already deep hair colour by adding cool chocolate tonal elements. The colour result is tonal only. The hair is NOT darkened permanently with the Brilliant Brunette® Visibly Deeper™ Shampoo.
If I use Brilliant Brunette® Visibly Deeper™ Conditioner along with Brilliant Brunette® Visibly Deeper™ Shampoo, will I achieve more deepening benefits?
The Brilliant Brunette® Visibly Deeper™ Conditioner helps align fibers and enhance mirror-like reflection, making hair appear even deeper in colour.
Will Brilliant Brunette® Visibly Deeper™ Shampoo damage my hair?
No. Brilliant Brunette® Visibly Deeper™ Shampoo is a not a chemical treatment and will not damage the hair.
Can Brilliant Brunette® Visibly Deeper™ Shampoo affect a professional colour service? Will this ruin my highlights?
No, the results on hair are only temporary. They are not chemical changes and will not interfere with normal colour services, and are designed to enhance salon treatments. However, extra light highlights may be temporarily deepened in colour appearance with extended usage.
If my natural colour is brunette, can I use Brilliant Brunette® Visibly Deeper™ Shampoo?
Yes. Brilliant Brunette® Visibly Deeper™ Shampoo is designed for brunettes who want to deepen the appearance of their brunette.
Will Brilliant Brunette® Visibly Deeper™ Shampoo turn my hair orange or brassy?
No. Brilliant Brunette® Visibly Deeper™ Shampoo product does not chemically lighten brunette hair.
Do I have to use the Brilliant Brunette® Visibly Deeper™ Treatment to get the deepening benefits?
To achieve the deeper colour change effect, the Brilliant Brunette® Visibly Deeper™ Treatment does need to be used. To enhance your chosen hair colour, the Brilliant Brunette® Visibly Deeper™ Shampoo can enhance deeper tones by gradually adding low levels of chocolate tones to brunette, and the Brilliant Brunette® Visibly Deeper™ Conditioner will provide mirror like reflections and hair alignment also making the hair colour appear darker.
If I stop using the Brilliant Brunette® Visibly Deeper™ Shampoo, will my colour stay deep or start to fade?
Discontinuation of use will result in the gradual fading away of the colour result on hair.
What is the technology for Brilliant Brunette® Visibly Deeper™ Conditioner?
The Brilliant Brunette® Visibly Deeper™ Conditioner is formulated with high levels of glycerin, which improves smoothness and alignment, resulting in more defined reflective shine bands and deeper colour reflections.
How often should I use Brilliant Brunette® Visibly Deeper™ Conditioner?
Brilliant Brunette® Visibly Deeper™ Conditioner has been designed for daily use. It does not need to be used on days the Visibly Deeper™ Treatment is being used.
How long will Brilliant Brunette® Visibly Deeper™ Conditioner take to apply?
Application time is the same as any conditioner.
How long will the effect last?
The effects of the Brilliant Brunette® Visibly Deeper™ Conditioner are temporary and will last until the next hair washing.
How many levels will Brilliant Brunette® Visibly Deeper™ Conditioner deepen my hair?
The Brilliant Brunette® Visibly Deeper™ Conditioner does not darken hair, but increases hair strand alignment and increases mirror-like shine to give hair a darker appearance. The actual level of lightness does not change.
If I use Brilliant Brunette® Visibly Deeper™ Shampoo along with Brilliant Brunette® Visibly Deeper™ Conditioner, will I achieve more deepening benefits?
Hair will appear deeper in colour with the use of both the Brilliant Brunette® Visibly Deeper™ Shampoo and Brilliant Brunette® Visibly Deeper™ Conditioner.
Will Brilliant Brunette® Visibly Deeper™ Conditioner damage my hair?
No, Brilliant Brunette® Visibly Deeper™ Conditioner is not a chemical treatment and will not damage the hair.
Can Brilliant Brunette® Visibly Deeper™ Conditioner affect a professional colour service? Will this ruin my highlights?
No. Brilliant Brunette® Visibly Deeper™ Conditioner will not interfere in any way with any past or future professional colour services.
If my natural colour is brunette, can I use Brilliant Brunette® Visibly Deeper™ Conditioner?
Yes. Brilliant Brunette® Visibly Deeper™ Conditioner is designed for natural brunettes.
Will Brilliant Brunette® Visibly Deeper™ Conditioner turn my hair orange or brassy?
No, Brilliant Brunette® Visibly Deeper™ Conditioner does not lighten and therefore orange or brassy colour results cannot be expected.
Do I have to use the Brilliant Brunette® Visibly Deeper™ Treatment to get the deepening benefits?
The primary deepening benefits (through colour deposition) are delivered through Brilliant Brunette® Visibly Deeper™ Treatment. However, use of the Brilliant Brunette® Visibly Deeper™ Shampoo and Brilliant Brunette® Visibly Deeper™ Conditioner can help enhance your chosen colour and make it appear deeper, even without the colour change of the treatment.
If I stop using Brilliant Brunette® Visibly Deeper™ Conditioner, will my colour stay deep or start to fade?
Because the Brilliant Brunette® Visibly Deeper™ Conditioner does not deposit colour, the colour tonality will stay the same. However, discontinuation of the Brilliant Brunette® Visibly Deeper™ Conditioner could result in hair returning to its natural state, and may not be aligned or highly reflective as it was before use of the conditioner.
What is the technology for Brilliant Brunette® Visibly Brighter™ Treatment?
Brilliant Brunette® Visibly Brighter™ Treatment is a two-phase product made up of a high pH surfactant activator, and a low peroxide developer, which instantly lightens in the shower in just 5 minutes.
Should Brilliant Brunette® Visibly Brighter™ Treatment be applied to wet or dry hair?
Brilliant Brunette® Visibly Brighter™ Treatment should only be applied to wet hair.
How is Brilliant Brunette® Visibly Brighter™ Treatment different from the rest of the Brilliant Brunette® line?
Brilliant Brunette® Visibly Brighter™ Treatment is a first of a kind product offering and unlike any product in the Brilliant Brunette ® line or on the market today. It instantly lightens for sun-kissed brunette in one wash and lightens up to one shade in one wash.
How often should I use Brilliant Brunette® Visibly Brighter™ Treatment?
Brilliant Brunette® Visibly Brighter™ Treatment is designed to be used monthly.
How many uses are in the current packaging?
Each Brilliant Brunette® Visibly Brighter™ Treatment is designed as a one-time product use.
How much product do I use?
The entire tube should be applied to hair in one, single application.
If I don‘t use it all the first time, can I save it for later?
No. In order to achieve the designed lightening result, the entire one-time use tube should be used. Once opened, the tube cannot be resealed. This is designed to ensure each consumer uses the right amount of product to achieve the lightening result they are looking for. Once product is dispensed, cross mixing of the two sides of the dual tube will begin and the product will only be effective for about 60 minutes.
How long will Brilliant Brunette® Visibly Brighter™ Treatment take to apply?
Application takes about 1-2 minutes to apply the product and lather it into hair. The product remains on the hair for five minutes to lightening. It is then thoroughly rinsed out.
How long will the effect last?
The lightening effect is permanent on the hair it was applied to.
How many levels will Brilliant Brunette® Visibly Brighter™ Treatment lighten my hair?
The actual amount of lightening depends upon many different factors, such as: hair thickness, hair diameter, scalp temperature, etc. On average, a brunette sees ½-1 level of lightening.
If I use the Brilliant Brunette® Visibly Brighter™ Shampoo along with the Brilliant Brunette® Visibly Brighter™ Treatment, will I achieve more lightening benefits?
The products are designed to be used together to give a synergistic benefit. The Brilliant Brunette® Visibly Brighter™ Treatment is designed to provide the hair lightening. The Brilliant Brunette® Visibly Brighter™ Shampoo delivers semi-permanent golden tones to hair to give it a temporary brightened appearance. The effects of the Brilliant Brunette® Visibly Brighter™ Shampoo will be more noticeable on lighter brunette hair. .
If I use the Brilliant Brunette® Visibly Brighter™ Conditioner along with the Brilliant Brunette® Visibly Brighter™ Treatment, will I achieve more lightening benefits?
No. But hair should appear brighter than the treatment alone. Brilliant Brunette® Visibly Brighter™ Conditioner was not designed to lighten the hair, but to treat the hair surface in a way that increases the brightness/bright appearance of the hair.
Can Brilliant Brunette® Visibly Brighter™ Treatment affect a professional colour service?
Brilliant Brunette® Visibly Brighter™ Treatment is a chemical lightening product, and will permanently lighten hair. As with any home colour treatment, you should always advise your stylist of the products you have used on your hair so that they can take that into consideration when they are determining processing times in the salon. Stylists can rest assured to know that this treatment is similar to a ‘base break’ or ‘soap cap’ technique often employed in the salon.
Will Brilliant Brunette® Visibly Brighter™ Treatment ruin my highlights?
Brilliant Brunette® Visibly Brighter™ Treatment is most effective at lightening previously untreated hair. While the Brilliant Brunette® Visibly Brighter™ Treatment will refresh the salon fresh look of highlights, it will not significantly lighten previously lightened hair.
Will Brilliant Brunette® Visibly Brighter™ Treatment turn my hair orange or brassy?
If used as directed, The Brilliant Brunette® Visibly Brighter™ Treatment will leave hair with a warmer colour appearance. However, it will not turn hair orange or brassy.
Will Brilliant Brunette® Visibly Brighter™ Treatment damage my hair?
While The Brilliant Brunette® Visibly Brighter™ Treatment is a chemical treatment that contains peroxide, our testing indicates that due to the low 5 minute usage timing, there is no measureable increase in damage versus water rinsing the hair for the same period of time.
How is Brilliant Brunette® Visibly Brighter™ treatment different than the Sheer Blonde® Go Blonder In-Shower Lightening Treatment?
The products are very similar. However, they deliver different targeted lightening as desired by the target consumer. Sheer Blonde® Go Blonder In-Shower Lightening Treatment is designed for hair with a lower level of natural colour/melanin (blonde) in it and has a lower peroxide level. The Brilliant Brunette® Visibly Brighter™ product is designed for hair with a much higher level of melanin (brunette) and has a higher active concentration of peroxide.
What is the technology for Brilliant Brunette® Visibly Brighter™ Shampoo?
The Brilliant Brunette® Visibly Brighter™ Shampoo uses Kao Corporation proprietary/patented colourant penetration technology to deliver golden tones to the hair, enhancing the brightness of light to medium brunette hair.
How often should I use Brilliant Brunette® Visibly Brighter™ Shampoo?
Brilliant Brunette® Visibly Brighter™ Shampoo can be used daily. The benefit is temporary, so discontinuing use will result in the brightening effect diminishing.
How long will Brilliant Brunette® Visibly Brighter™ Shampoo take to apply?
The product and time it takes to apply is the same as any shampoo product.
How long will the effect last?
The effect gradually builds up over 5-7 uses, after 5-7 uses the color will plateau. If product use is discontinued, the result will go away in 3-5 washes.
How many levels will Brilliant Brunette® Visibly Brighter™ Shampoo lighten my hair?
Brilliant Brunette® Visibly Brighter™ Shampoo is designed to brighten hair by adding golden tonal elements. The colour result is tonal only. The hair is NOT lightened permanently with the shampoo.
If I use the Brilliant Brunette® Visibly Brighter™ Conditioner along with Brilliant Brunette® Visibly Brighter™ Shampoo, will I achieve more lightening benefits?
The Brilliant Brunette® Visibly Brighter™ Conditioner provides a brightening benefit for increased diffused shine. The hair is NOT lightened permanently with the conditioner.
Will Brilliant Brunette® Visibly Brighter™ Shampoo damage my hair?
No. Brilliant Brunette® Visibly Brighter™ Shampoo is a not a chemical treatment and will not damage the hair.
Can Brilliant Brunette® Visibly Brighter™ Shampoo affect a professional colour service? Will this ruin my highlights?
No, the results on hair are only temporary. They are not chemical changes and will not interfere with normal colour services. They are designed to enhance salon treatments, not interfere with them. Results will go away if product use is discontinued.
If my natural colour is brunette, can I use Brilliant Brunette® Visibly Brighter™ Shampoo?
Yes, Brilliant Brunette® Visibly Brighter™ Shampoo is designed for light to medium brunettes who want a sun-kissed look to their brunette.
Will Brilliant Brunette® Visibly Brighter™ Shampoo turn my hair orange or brassy?
No. Brilliant Brunette® Visibly Brighter™ Shampoo does not chemically lighten brunette hair.
Do I have to use the Brilliant Brunette® Visibly Brighter™ Treatment to get the lightening benefits?
To achieve a permanent lightening effect, the Brilliant Brunette® Visibly Brighter™ Treatment does need to be used. To enhance your chosen hair colour, the Brilliant Brunette® Visibly Brighter™ Shampoo can brighten by adding temporary golden tones to give brunette a sun-kissed look.
If I stop using Brilliant Brunette® Visibly Brighter™ Shampoo, will my colour stay lighter or start to fade?
The results are temporary. Discontinuation of use will result in the gradual fading away of the colour result on hair.
What is the technology for Brilliant Brunette® Visibly Brighter™ Conditioner?
The Brilliant Brunette® Visibly Brighter™ Conditioner uses surface modifying agents and hair strand separator technology to boost the hair and increase diffused light reflection for an all over brighter appearance to brunette hair.
How often should I use Brilliant Brunette® Visibly Brighter™ Conditioner?
Brilliant Brunette® Visibly Brighter™ Conditioner can be used the same as any conditioner.
How long will Brilliant Brunette® Visibly Brighter™ Conditioner take to apply?
The application time is the same as any conditioner.
How long will the effect last?
The effect lasts until the next hair washing.
How many levels will Brilliant Brunette® Visibly Brighter™ Conditioner lighten my hair?
The Brilliant Brunette® Visibly Brighter™ Conditioner does not physically lighten the hair, but brightens the hair by increasing surface diffused light reflection and building space between hair fibers for increased light reflections.
If I use the Brilliant Brunette® Visibly Brighter™ Shampoo along with Brilliant Brunette® Visibly Brighter™ Conditioner, will I achieve more lightening benefits?
Neither the Brilliant Brunette® Visibly Brighter™ Shampoo nor the Brilliant Brunette® Visibly Brighter™ Conditioner physically lightens the hair. They both provide hair brightening benefits. The Brilliant Brunette® Visibly Brighter™ Treatment only provides permanent lightening of the hair strand.
Will Brilliant Brunette® Visibly Brighter™ Conditioner damage my hair?
No, Brilliant Brunette® Visibly Brighter™ Conditioner is not a chemical treatment and will not damage the hair.
Can Brilliant Brunette® Visibly Brighter™ Conditioner affect a professional colour service? Will this ruin my highlights?
No, Brilliant Brunette® Visibly Brighter™ Conditioner will not interfere with past or future professional colour services.
If my natural colour is brunette, can I use Brilliant Brunette® Visibly Brighter™ Conditioner?
Yes, Brilliant Brunette® Visibly Brighter™ Conditioner is designed for natural brunettes.
Will Brilliant Brunette® Visibly Brighter™ Conditioner turn my hair orange or brassy?
No, Brilliant Brunette® Visibly Brighter™ Conditioner does not physically lighten the hair, and will not give a brassy or orange tone to hair.
Do I have to use the Brilliant Brunette® Visibly Brighter™ Treatment to get the lightening benefits?
Yes, all physical lightening of the hair is delivered with the monthly treatment product.
If I stop using the Brilliant Brunette® Visibly Brighter™ Conditioner, will my colour stay lighter or start to darken?
All effects of the Brilliant Brunette® Visibly Brighter™ Conditioner are temporary. Discontinuing use will result in any benefits experienced going away.
What are the benefits of the new Brilliant Brunette® Multi-Tone Revealing formula vs. the old?
The new Brilliant Brunette® Multi-Tone Revealing formula combines the colour protection benefits with the strong moisturizing and conditioning benefits of the old Brilliant Brunette® Multi-Tone Revealing Moisturizing formula.
Are Sheer Blonde®, Brilliant Brunette® and Radiant Red® products only for those who color their hair?
No. The John Frieda® Hair Care experts recognize that blondes, brunettes and redheads, whether natural or color-treated, have different care and texture needs. Within the Brilliant Brunette® product portfolio, a brunette with colour-treated hair may choose the Brilliant Brunette® Colour Protecting Shampoo and Conditioner to help lock in rich, glossy colour and multi-dimensional tones. We recommend that individuals with natural or highlighted brunette try our Brilliant Brunette® Multi-Tone Revealing Moisturising Shampoo and Conditioner. These products will rehydrate and revitalize dull, dry, brittle hair for renewed silkiness and exceptional shine.
Why is Brilliant Brunette® Colour Protecting Shampoo and Conditioner better for my brunette than other general colour protection products?
The John Frieda® Hair Care experts recognize that blondes, brunettes and redheads have different needs. The Brilliant Brunette® Colour Protecting products were specially formulated to address the unique way brunette colour fades – which can get monotone, lackluster, and turn orange/golden (or warmer) in tone overtime. These formulas contain a break-through technology that will help maintain your rich, multidimensional brunette for up to 10 weeks after you colour treat it.
Will this product color my hair?
No, none of the Brilliant Brunette® shampoos, conditioners or stylers deposit any color. Instead, they work to make hair richer, radiant and more dimensional with each use. If you are looking for a product that adds colour, try John Frieda® Precision Foam Colour or our John Frieda® Luminous Colour Glaze for Brunette hair.
Will this product darken my blonde?
No, none of the Brilliant Brunette® shampoos, conditioners or stylers will noticeably darken blonde hair. Blondes who use Brilliant Brunette® care items will experience multi-dimensional richness without darkening or dulling your natural or color-treated hair. However, the John Frieda® Hair Care experts work hard to understand the uniqueness of each hair colour and to develop products to best meet those individual needs. For optimal blonde results, you should consider trying the Sheer Blonde® line.
Can I use the Brilliant Brunette® products on my black hair?
Absolutely. Brilliant Brunette® products work perfectly to bring out the natural beauty of black hair. It is recommended that if you have colour-treated black hair, you use Brilliant Brunette® Colour Protecting Shampoo and Conditioner to help lock in rich, glossy colour and multi-dimensional tones. We recommend that individuals with natural black hair try our Brilliant Brunette® Multi-Tone Revealing Moisturising Shampoo and Conditioner. If you are just looking for a boost of shine, our Luminous Glaze Clear Shine will intensify shine and dramatically smooth texture.
Can I use the Brilliant Brunette® products on my gray hair?
Yes, Brilliant Brunette® products can be used on gray or graying hair. The same way as it works with brunette, our formulas cleanse and perfect each strand by washing away dullness. Immediately, your gray hair will come alive with extraordinary lustre and shine. However, gray hair is most similar to blonde hair as it is naturally transparent, which means that buildup will immediately show, making the hair look brassy or dull. The Sheer Blonde® Highlight Activating line removes the buildup that comes from the calcium and phosphorus in our water, so that your naturally transparent hair glistens and shines. It is recommended that if you have gray hair, you use Sheer Blonde® Highlight Activating Enhancing Shampoo and Conditioner for Lighter Shades. The moisturizing agents in these products help to replenish dry hair with extra moisture, and work to restore dazzling highlights.
How can I achieve ultimate-shine without leaving my hair greasy?
To achieve ultimate-shine you should use Brilliant Brunette® Liquid Shine Illuminating Shampoo and Conditioner. Both are formulated with a Shine-Infusing Complex that lightly coats the hair for dramatically increased shine. Brilliant Brunette® Liquid Shine shampoo and conditioner can be used daily and is ideal for all shades of natural, color-treated or highlighted brunette hair. To seal in shine use Brilliant Brunette® Liquid Shine Shine Shock® Perfecting Glosser. This lightweight creme delivers exquisite and highly reflective shine, while instantly smoothing flyaways and sealing split ends.
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