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What's New

The latest innovations from John Frieda® Hair Care

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Never Pull Back
Never Pull Back

Get Fabulous, Frizz-Free Hair

Expert Picks

Dream Curls Conditioner

Dream Curls® Conditioner

Adds hydration to naturally curly hair and detangles for defined, salon-perfect curls.

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Unwind Curls™ Calming Crème

Unwind Curls™
Calming Crème

Loosens tight spirals, tames puffy hair and fights frizz for salon-perfect style.

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Go Curlier Heat-Activated Spray

Go Curlier™
Heat-Activated Spray

Defines and tightens curls for bouncy, salon-smooth style with a touchable hold.

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3-Day Straight™ Flat Iron Spray

3‑Day Straight™
Flat Iron Spray

Weightless spray with heat protection seals in lasting, straight style that’s swinging with natural movement.  

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Smooth Start® Shampoo

Smooth Start®
Shampoo

Smoothing formula helps repair damage and seal split ends.

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Extra Strength Six Effects + Serum

Extra Strength
Six Effects™ + Serum

Award-winning formula instantly eliminates frizz and repels humidity for glossy, silky-smooth styles.

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