Smooth & Shine
Advanced ionic conditioning enhances manageability and transforms dull, lifeless hair into smooth, sleek strands.
This premium straightening iron features extra-long plates with advanced
ionic technology, for up to 50% more ions than ions created from natural sources, and high heat up to 455°F/235°C. True ceramic technology delivers even heat and protects against damage.
11 professional digital settings provide the perfect results on all hair types.
Apply Frizz Ease® 3-Day StraightTM Semi-Permanent Styling Spray to damp or wet hair. Start with 7-15 sprays. Use more or less depending on amount of curl, hair length and thickness. Comb to distribute evenly and blow dry hair straight with John Frieda® Full Volume Dryer. Finish by flat ironing hair with John Frieda® Sleek Finish 1-inch Flat Iron. Separate each section before straightening and place hair in between the ceramic plates as close to the root as possible. With a light, firm grip, slide the iron down the hair to the end in one smooth motion. Repeat if necessary.
Styling Tip: For added protection, apply Frizz Ease® Heat Defeat® Protective Styling Spray to small sections of dried hair before using a flat iron.
Your John Frieda® styling tool includes a high-voltage (advanced) ionic generator that generates up to 50% more ions than ions created from natural sources. The electronic ionizer generates negative ions, which neutralize positive ions in the atmosphere. This process flattens and seals the hair cuticle, reducing frizziness and flyaways, eliminating static electricity, and contributing to shine and manageability.
The ceramic coating on your John Frieda® styling tool is a fusion of titanium and ceramic that evenly distributes heat to gently style and protect hair from damaging hot spots. The titanium is a harder, more durable, heat-resistant metal able to withstand higher heat than aluminum or other metals.