My hair is mid length, espresso and it's very curly. The wrong product makes it instantly become frizzy and dry in appearance so I often use organic products just to keep it from drying out. On a whim, I picked this up from the drug store and used it once and I buy it every pay check now. I can blow-dry my hair straight or let it dry air dry and no matter what, my hair looks shiny and beautiful like I've come out of a salon. I bought a bottle for all of my girl friends for Christmas and I got nothing but positive responses. I HIGHLY recommend this product for anyone who wants fabulous hair! ^_^