$BV.configure("global", { submissionContainerUrl: "http://www.johnfrieda.com/en-US/Forms/Ratings-And-Reviews/Default.aspx" }); Luxurious Volume Touchably Full Shampoo from the John Frieda® Hair Care experts
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Give fine, limp hair visible, touchable lift

NEW LOOK Luxurious Volume Touchably Full Shampoo

Touchably Full Shampoo is rated 4.1 out of 5 by 10.
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  • Prepare fine strands for full style without stripping hair. With Caffeine Vitality Complex, Luxurious Volume Touchably Full Shampoo is a gentle cleanser formulated to transform fine, flat strands with natural volume and touchable softness.
  • Safe for colour treated hair.

Available in:
8.45 fl. oz. size

Gently massage into wet hair and rinse well. Follow with Luxurious Volume Touchably Full Conditioner.

Tips & Techniques

WATER, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, SODIUM CHLORIDE, FRAGRANCE, POLYQUATERNIUM-7, BENZYL ALCOHOL, DISODIUM EDTA, SILICONE QUATERNIUM-18, LAURETH-16, MALIC ACID, POLYQUATERNIUM-52, TRIDECETH-6, GLYCINE, PEG-12 DIMETHICONE, TRIDECETH-12, CAFFEINE, PPG-9, SEA SALT, ALCOHOL DENAT., AMP-ISOSTEAROYL HYDROLYZED WHEAT PROTEIN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM HYDROXIDE

Rated 5 out of 5 by from Shampoo It do good for my hair and family use alot=vvvvvvvvvvvv
Date published: 2016-11-03
Rated 5 out of 5 by from Best Shampoo I've Ever Used! This shampoos is 10+, outstanding, best shampoo I've ever used! I 'm in early 50s and the shine, bounce, volume, is back in my life, don't EVER discontinue Luxurious Volume shampoo!
Date published: 2015-07-07
Rated 5 out of 5 by from made my hair voluminous and glamourus this product made my hair so soft just after 2 washes! love the volume it gave my hair as well! totally recommend the shampoo, conditioner , and the in-shower treatment!
Date published: 2015-04-09
Rated 2 out of 5 by from Does not clean my hair I miss the Brilliant Brunette - Shine Release - Volumizing Shampo!!!!!!! I routinely wash my fine hair every other day. This shampoo does clean my hair in one washing like the discontinued product.
Date published: 2014-05-05
Rated 5 out of 5 by from From fine to full in one wash I typically use Root Awakenings but I ran out and the store was sold out. I decided to try this product instead and I was presently surprised. It did everything it said it would and more. My fine hair went to full hair in just one wash! I've never found any other product that could do that.
Date published: 2014-02-16
Rated 3 out of 5 by from Just Average Keep in mind that the Luxurious Volume shampoo, conditioner and volumizing spray all contain sea salt as one of the ingredients...so instead of plumping up the hair and making it thicker, it's essentially roughing the texture up a bit. I have to use a flat iron after using the shampoo and conditioner to make my fine, straight hair look smooth and shiny again; otherwise, it's really dull. So while it works, I really wish it contained ingredients that fortified the hair cuticle instead to give it lift and volume; I hope John Frieda realizes that a lot of its competitors' products do so. Also, artificial fragrance is the third or fourth ingredient listed and that seems really excessive. I don't use this product every day--just once in a while in between the Sheer Blonde products when my hair needs an extra boost.
Date published: 2014-01-14
Rated 5 out of 5 by from My new favorite shampoo I have fine, color-treated hair. This shampoo doesn't strip the color from my hair and it adds incredible body. I just wish it came in a bigger bottle so I can buy it in bulk.
Date published: 2013-05-15
Rated 1 out of 5 by from made my scalp VERY oily After using the shampoo and conditioner and drying my hair, it was so oily that I had to use dry shampoo immediately just to feel comfortable leaving the house, and all day at work I was worried that the oiliness was going to reappear. Then I tried just the shampoo (thinking maybe the conditioner was the problem) with only slightly less alarming results. I fully admit that in the spectrum of scalp descriptions, I would describe mine as oily. But it's normally "I need to wash my hair every day" kind of oily. It has never before been "Holy cow I just washed my hair and it looks like an oil slick" oily! The Luxurious Volume Shampoo and Conditioner are the only products to have achieved that esteemed honor. I DO NOT recommend this product for anyone with normal-to-oily hair. Maybe it's safe for the ladies with dry hair, but not for the rest of us.
Date published: 2013-03-22
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