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Give fine, limp hair a lift-off Get This Look >View More Styles

Blow-Dry Lotion Root BoosterBlow-Dry Lotion Root BoosterAllure 2011 Readers' Choice Award Winner

*new look – same great formula! Luxurious Volume Blow‑Dry Lotion Root Booster

  • Enhanced formula contains a targeted lifting complex with longer lasting hold, a less sticky feel and added heat protection polymers and Panthenol, known to protect and strengthen hair.
  • Unlike other volumizing sprays, it doesn’t contain alcohol so hair stays soft.

Available in:
6.7 fl. oz. size

Start with Luxurious Volume Thickening Shampoo and Conditioner. Towel dry and spray Luxurious Volume Blow-Dry Lotion Root Booster onto hair, concentrating on roots, ensuring that undersection and surface are fully covered. Blow-dry hair as usual.

Style Tip: For great body and lift, blow-dry hair upside down.

For Best results, follow with Luxurious Volume Extra Hold Hairspray.

Tips & Techniques

  • Expert Tips for Beautiful Volume 2

    After gently patting your hair dry with a towel, create lift by targeting the roots with Luxurious Volume Blow-Dry Lotion Root Booster. Spray directly into the roots of towel-dried hair to achieve all-around dimension with a soft feel.

WATER, GLYCERIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, VP/VA COPOLYMER, PVP, VP/DMAPA ACRYLATES COPOLYMER, POLYSORBATE 20, DIAZOLIDINYL UREA, PANTHENOL, DMDM HYDANTOIN, SODIUM CITRATE, CITRIC ACID, BENZOPHENONE-4, FRAGRANCE