I've tried aout every frizz Control Shampoo out there...looking for that smoooooooooth soft to touch feeling. I found it...finally with the John Frieda Frizz-Ease Smooth Start Shampoo. This smells fabulous too and the smell lingers. I love the many compliments since I found this product. I REALLY love it! Thanks John Frieda...I'm a customer for life!