Meet Our Experts

Defining what gorgeous hair means today

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Get The Look

The right products + expert advice = the look you want

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Not sure which product is right for you?

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Expect Flawless, Salon-Quality Colour without the Salon

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Get Runway-Ready Hair at Home

Chic Style on Lifetime Channel's Project Accessory™
John Frieda® International Creative Consultant Harry Josh created 3 runway-worthy looks for the final runway of the Lifetime reality series, Project Accessory™. Watch the videos, and learn how to get these glam looks on your own.

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Destination Blonde:

Tips. Trends. Expert Style.
At Destination Blonde, you'll find tips, style ideas, and the latest trends in blonde hair care – everything you need to help you bring out your best and brightest blonde.

Achieve your Desired Blonde

Damage Control Webcast with Harry Josh

Real Solutions for Damaged Hair
Get a beauty insider's advice for seriously beautiful style.

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Kick Damage to the Curb

NEW! The New Full Repair™ Line
This breakthrough for overworked hair will help rid your hair of baggage – damage from heat and coloring – so you can achieve beautiful, silky style. Damage-free.

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Lighten Up - On Your Terms

Sheer Blonde® Go Blonder Controlled Lightening Spray
This versatile patent-pending formula, with citrus and chamomile, works with
blow-dryer heat to gradually lighten and brighten blonde hair for natural-looking,
sun-kissed colour that you control.

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Perfectly Straight Hair for Days

NEW! Frizz-Ease® 3-Day Straight™ Semi-Permanent Styling Spray
A revolutionary, semi-permanent styling spray that works with the heat of your flatiron. For glossy, smooth hair that lasts.

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Ready for Lift-Off - Whenever, Wherever

NEW! Luxurious Volume Anytime Volume Refresher
The first instant volume refresher for fine, limp hair.

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