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John Frieda® At-Home Salon

5 real women. 5 incredible transformations. Discover their stories and view the latest hair and style makeover.

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Gorgeous glam-rock tresses

Pump up your style and infuse hair with a healthy dose of glam for a gorgeous look that rocks – day and night. Discover how to get your locks rock-star ready with the Full Repair® line.

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Spotlight-Ready Blonde

Want light, bright, sun-kissed highlights, for a stage-ready sparkling blonde? Find out how to achieve a blonde that rocks with the Sheer Blonde® Go Blonder line.

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One Brand. Infinite Styles

Watch to see how you can create your own incredible style regimen with the full line of John Frieda® Hair Care products. International Creative Consultant Harry Josh presents the possibilities.

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Destination Blonde:

Tips. Trends. Expert Style.
At Destination Blonde, you'll find tips, style ideas, and the latest trends in blonde hair care – everything you need to help you bring out your best and brightest blonde.

Achieve your Desired Blonde