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John Frieda® At-Home Salon

5 real women. 5 incredible transformations. Discover their stories and view the latest hair and style makeover.

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ELITE COLOUR ACCESS

Get inside a world of colour and discover where it can take you—explore expert colour trends written exclusively for you, and enter for a chance to see them yourself in London, Paris, and New York!

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Promotion ends 11/15/13. For Official Rules, methods of entry, prize descriptions, and odds disclosure, visit http://johnfrieda.promo.eprize.com/colouraccess/public/fulfillment/rules.pdf. Sponsor: Kao USA Inc., 2535 Spring Grove Avenue, Cincinnati, OH 45214.

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Gorgeous glam-rock tresses

Pump up your style and infuse hair with a healthy dose of glam for a gorgeous look that rocks – day and night. Discover how to get your locks rock-star ready with the Full Repair® line.

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Diva-worthy style

Transform dull, frizzy hair into glossy, glamorous, spotlight-stealing locks. Discover how to set the stage for flawlessly sleek, diva-worthy style with the Frizz-Ease® line.

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Spotlight-Ready Blonde

Want light, bright, sun-kissed highlights, for a stage-ready sparkling blonde? Find out how to achieve a blonde that rocks with the Sheer Blonde® Go Blonder line.

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One Brand. Infinite Styles

Watch to see how you can create your own incredible style regimen with the full line of John Frieda® Hair Care products. International Creative Consultant Harry Josh presents the possibilities.

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Reverse the Look & Feel of Damage

Learn how to transform hair into show-stopping, versatile styles with the Full Repair® line. Introducing New Full Repair® Style Revival™ Heat-Activated Styling Spray—adds manageability, body, and flexible hold to any style.

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Lightweight Frizz Control

Introducing New Frizz-Ease® Sheer Solution™ Lightweight Frizz Control for Fine to Medium Hair. Learn how to achieve flawless, frizz-free hair that's never greasy or weighed down.

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Invigorate Your Scalp
Energize Your Style™

Learn how the Root Awakening® line can help you achieve beautiful hair and an invigorated scalp.

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Destination Blonde:

Tips. Trends. Expert Style.
At Destination Blonde, you'll find tips, style ideas, and the latest trends in blonde hair care – everything you need to help you bring out your best and brightest blonde.

Achieve your Desired Blonde

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years and older. Ends 6/30/13. To play and for Official Rules, including odds and prize descriptions visit http://johnfrieda.promo.eprize.com/blondeappreciationmonth/rules.html. Void where prohibited.