Meet Our Experts

Defining what gorgeous hair means today

Learn More
Get The Look

The right products + expert advice = the look you want

Learn How
Full Repair&trade

Repairs the look & feel of damage

Transform Overworked Hair

Press Releases

2.11 / INTRODUCING SHEER BLONDE® GO BLONDER CONTROLLED LIGHTENING SPRAY NEW FROM THE JOHN FRIEDA® HAIR CARE EXPERTS

THINK: Achieve your blondest blonde.

WHAT IT IS: Salon-blonde in a bottle. Whether you want to touch up your roots, brighten blonde highlights, or get an overall blonde boost, John Frieda® hair care experts have the solution: Sheer Blonde® Go Blonder Controlled Lightening Spray, a breakthrough formula that gradually lightens and brightens blonde tones. The point-and-spray formula gives you complete control, letting you choose where you want to lighten up and how much you want to lighten. Ideal for blending roots between salon visits or achieving the shade you crave, the new lightening spray effectively enhances the lightening benefits of Sheer Blonde® Go Blonder Lightening Shampoo and Conditioner for a blonder blonde.

FROM THE EXPERT: “For many women, too blonde is never enough,” says Harry Josh, John Frieda® International Creative Consultant. “This is the product that truly lets them gradually achieve—and maintain—the light, bright blonde they want. Go Blonder Controlled Lightening Spray is a must-have for keeping blonde fresh and bright when you can’t squeeze in a salon visit.”

This spray is formulated with gentle citrus and chamomile. It works in combination with heat to effectively lighten blonde hair, brighten highlights and blend roots. Hydrogen peroxide provides enhanced lightening benefits for more dramatic blonde effects A light polymer ensures that the spray spreads evenly, helping to control lightening effects. Whether you’re a natural blonde trying to recapture your baby blonde shade or a color-treated blonde looking to recreate that just-colored look, Sheer Blonde® Go Blonder Controlled Lightening Spray lets you brighten your blonde when and where you want it for customized color. Used in conjunction with Sheer Blonde® Go Blonder Lightening Shampoo and Conditioner, the formula leaves hair nourished, natural-looking, lighter and brighter.

Start by cleansing and conditioning hair with the Go Blonder Lightening Shampoo and Conditioner system, containing an exclusive lightening complex, for a subtle all-over lightening effect. The Lightening Complex includes Lactic Acid, a compound naturally found in hair, to gradually lighten hair by “breaking down” color pigments inside the hair shaft.. Next, spray Sheer Blonde® Go Blonder Controlled Lightening Spray wherever you want to go lighter and add heat for a targeted lightening, brightening effect and subtle, natural blending. The more heat that’s added, the lighter you will go. Because the formulas continue to lighten hair with each use, after you reach your desired shade, you may want to decrease how often you apply the product and how much heat you use.

WHAT IT COST: $9.99

WHERE TO FIND IT: Food, drug and mass retailers nationwide

Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao Brands Company's portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda®, Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze® professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:

LAUREN DONNER/ANNIE NASLUND
TRACTENBERG & CO./212.929.7979

Back