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2.11 / DON’T LET YOUR STYLE FALL FLAT GET INSTANT LIFT WITH LUXURIOUS VOLUME ANYTIME VOLUME REFRESHER NEW FROM JOHN FRIEDA® HAIR CARE

THINK: Revive volume anytime for round-the-clock style.

WHAT IT IS: An instant oomph infusion. Whether the meeting goes long or the party goes late, you want style that goes the distance. You need hair that can keep up with your busy lifestyle—but sometimes it just falls flat, especially if it is fine and thin. When life lets the air out of your hair, pump it back up with John Frieda® Luxurious Volume Anytime Volume Refresher, the ultimate antidote to limp hair that’s lost its lift. The latest addition to the Luxurious Volume collection, the dry spray shampoo instantly refreshes style and boosts volume for hair that stays up as late as you do.

A longtime stylist secret, dry shampoo has been used for years to give fine hair “grip,” absorbing oil and providing texture to help build style. Now the experts at John Frieda® have bottled those volumizing benefits in an ultra-lightweight dry spray shampoo, giving women with even the finest hair an all-day volume solution to transform their hair instantly. With Luxurious Volume Anytime Volume Refresher, women who formerly fought flat hair by shampooing and re-styling finally have the ability to maintain volume every day after with a quick spritz.

FROM THE EXPERT: “I’ve always used dry shampoo to give fine hair the body it needs to hold serious styles,” reveals Luigi Murenu, John Frieda® Global Creative Consultant. “Luxurious Volume Anytime Volume Refresher is the first dry shampoo specifically created with styling in mind, giving everyone access to the stylist secret by lifting hair at the roots and instantly refreshing style.”

Ideal for fine hair prone to flatness, Luxurious Volume Anytime Volume Refresher recreates volume at the roots by absorbing oils, instantly taking weight out of hair to give it lift. Oryza Rice Starch provides optimal oil absorption without leaving hair feeling wet or tacky. The translucent formula blends effortlessly to refresh hair and revive volume without a hint of residue. The result? Fresh, full, high-volume hair, any time, anywhere.

Luxurious Volume Anytime Volume Refresher joins the following products in the Luxurious Volume collection:

  • Luxurious Volume Thickening Shampoo

  • Luxurious Volume Thickening Conditioner

  • Luxurious Volume Clarifying Shampoo

  • Luxurious Volume Blow-Dry Lotion Root Booster

  • Luxurious Volume Thickening Mousse

  • Luxurious Volume Thickening Gel-Crème

  • Luxurious Volume Extra Hold Hair Spray

WHAT THEY COST: $6.50

WHERE TO FIND IT: Food, drug and mass retailers nationwide

Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao Brands Company's portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda®, Frizz-Ease®, Root Awakening®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Full Repair™, Precision Foam Colour and Luminous Color Glaze® professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:

LAUREN DONNER/ANNIE NASLUND
TRACTENBERG & CO./212.929.7979

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