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The right products + expert advice = the look you want

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Get Red Carpet Ready

With the Full Repair™ line

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Press Releases

2011
2010

3.11 / JOHN FRIEDA® PRECISION FOAM COLOUR TO UNVEIL “THE DECISION” A SHORT FILM STARRING KATIE HOLMES

Katie Holmes stars in “The Decision,” a short film in support of the new John Frieda® Precision Foam Colour.
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2.11 / INTRODUCING FRIZZ-EASE® 3-DAY STRAIGHT™ SEMI-PERMANENT SMOOTHING AND STRAIGHTENING NEW FROM JOHN FRIEDA® HAIR CARE

Transform thick, curly, frizzy hair into straight, smooth style that lasts up to three days- or until your next shampoo.
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2.11 / DON’T LET YOUR STYLE FALL FLAT GET INSTANT LIFT WITH LUXURIOUS VOLUME ANYTIME VOLUME REFRESHER NEW FROM JOHN FRIEDA® HAIR CARE

Revive volume anytime for round-the-clock style.
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2.11 / INTRODUCING SHEER BLONDE® GO BLONDER CONTROLLED LIGHTENING SPRAY NEW FROM THE JOHN FRIEDA® HAIR CARE EXPERTS

Achieve your blondest blonde.
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1.11 / INTRODUCING PRECISION FOAM COLOUR A REVOLUTION IN AT-HOME HAIR COLOUR FROM JOHN FRIEDA® HAIR CARE

Breakthrough foam technology for salon-precise coverage and salon-quality results.
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