When John Frieda opened his first salon on New Cavendish Street, London, he couldn't possibly have known the impact he was going to have on the world of hair care. Fast forward three decades and his brands are personal favorites of celebrities, beauty experts and consumers worldwide.
After years spent working with chemists to develop the perfect prescriptive solutions, it was his Frizz-Ease® Hair Serum that would not only revolutionize hair care, but eventually land in Allure magazine's "Cosmetic Hall of Fame" and singled out by InStyle as "Product of the Decade." But his dedication to solving widespread hair care problems through innovative formulas and expert "how-to" instruction didn't stop there.
Frieda's team of celebrity stylists, known as the "House of Experts™, has fueled the company's new product initiative with the inside track on hot, new celebrity hair trends. As part of the Kao Brands Company (a wholly-owned subsidiary of Kao Corporation of Japan) John Frieda's global technology and research resources are unrivaled.
After Frizz-Ease became a household name in the early 1990's, Frieda launched the fashion forward "Ready-to-wear" line in 1997 and Sheer Blonde® in 1998. And then the full line was rounded out with Brilliant Brunette® in 2004 and Radiant Red® in 2005.
Entrepreneurial in spirit and global in impact, John Frieda has consistently been the industry leader when it comes to innovative new products. Which begs the question, what will he come up with next?
